Postalytics
Direct mail automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$199 per month
Free Trial unavailable
Free version
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- Real estate and property management
- Education and training
- Professional services (engineering, legal, consulting, etc.)
What is Postalytics
Postalytics is a direct mail automation platform that helps revenue and marketing teams send, personalize, and track physical mail as part of outbound and lifecycle campaigns. It supports triggered mail workflows, address verification, and campaign analytics to connect offline mail with digital engagement and CRM activity. The product is commonly used for account-based marketing, lead nurturing, customer retention, and reactivation programs, with integrations to common CRM and marketing automation systems.
Automated, triggered direct mail
Postalytics supports event-based and scheduled direct mail sends so teams can operationalize mail as a repeatable channel rather than one-off batches. Users can set up workflows that trigger mail from CRM or marketing automation events. This reduces manual list pulls and helps standardize execution across campaigns.
Personalization and variable printing
The platform supports variable data printing to personalize postcards, letters, and other mail pieces using contact and account attributes. This enables segmentation and tailored messaging without managing separate print files for each audience. It is useful for ABM-style outreach where relevance and targeting matter.
Tracking and attribution features
Postalytics provides campaign reporting intended to connect mail activity to downstream engagement and outcomes. Common mechanisms include trackable URLs/QR codes and integration-based attribution to CRM records. This helps teams evaluate direct mail alongside other channels and report performance by campaign or segment.
Physical channel constraints
Direct mail inherently involves print production and postal delivery timelines that are slower than digital channels. Campaign agility can be limited by lead times, address quality, and postal variability. This can make rapid iteration and time-sensitive outreach harder than email or ads.
Costs scale with volume
Per-piece printing and postage costs can become significant as send volume increases. Budgeting and ROI management typically require tighter targeting and testing than low-cost digital channels. Organizations may need governance to prevent over-sending and to control spend.
Integration depth varies by stack
While the product integrates with common CRM and marketing tools, the level of automation and attribution depends on the specific systems and data hygiene. Some workflows may require admin effort to map fields, standardize addresses, and align campaign taxonomy. Teams with complex multi-system environments may need additional implementation work.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free Plan | $0/month | Unlimited Campaigns, Templates & Lists; Mailing List Audience Builder; Direct Mail Editor & Proofer; 1 user login; Basic integrations; Pay-per-piece fulfillment (printing, postage & paper). Note: Free Plan per-piece pricing shows a minimum order of 2,500 for mailings on the pricing page. |
| Marketer | $199/month | Unlimited Campaigns, Templates & Lists; Savings Analysis Report; Suppression Lists; Enhanced Campaign Dashboards; 1 user login; All integrations except Salesforce; Unlimited IMB mail tracking; Direct Mail API; Per-piece pricing (varies by mailpiece and volume; examples listed on pricing page). |
| Pro & Agency | $399/month | Flows (multi-touch automation); Response Center; Automated File Campaigns; Unlimited user logins with access controls; Agency Edition (white-label & multi-client) available; Full Salesforce integration; Best per-piece prices; Priority support. |
