optilyz
Direct mail automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€500 per month
Free Trial unavailable
Free version
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What is optilyz
optilyz is a direct mail automation platform that helps organizations create, personalize, and send physical mail (for example letters, postcards, and self-mailers) through automated workflows. It is used by marketing, CRM, and customer lifecycle teams to trigger mailings from customer events and to manage print-and-mail execution at scale. The product emphasizes data-driven personalization, campaign automation, and integration into existing customer data and marketing systems.
Automated trigger-based mailings
optilyz supports event-driven direct mail workflows so teams can send mail based on customer actions or lifecycle milestones. This reduces manual list pulls and one-off print orders. It fits use cases such as onboarding, retention, win-back, and service notifications where timing matters.
Personalization from customer data
The platform is designed to personalize print content using customer attributes and segmentation logic. This enables variable text and imagery across recipients within a single campaign. It supports more granular targeting than batch-only direct mail processes.
End-to-end print fulfillment management
optilyz combines campaign setup with print production and mailing execution, reducing the need to coordinate multiple vendors. Centralized management helps standardize templates, approvals, and production rules. This is useful for teams that want a single system of record for direct mail operations.
Integration details vary by stack
Direct mail automation value depends heavily on integrations with CRM, CDP, and marketing automation tools. optilyz may require implementation work to map data fields, events, and suppression rules correctly. Organizations should validate available connectors, API capabilities, and required professional services for their environment.
Less suited for gifting use cases
Some products in this space focus on sending gifts and swag alongside direct mail. optilyz is primarily oriented to print-and-mail automation rather than broader gifting logistics. Teams prioritizing gifting workflows may need additional tooling.
Physical mail operational constraints
Like all direct mail platforms, delivery speed, tracking granularity, and international coverage depend on postal networks and print logistics. Campaign reporting may not provide the same immediacy as digital channels. Service-level expectations should be confirmed for target geographies and mail classes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| PoV (Proof of Value) | Free (monthly) | Proof-of-Value package to test Direct Mail; one-time campaigns; available in 1 market (DE, CH, AT, NL or UK); Performance Consultation: €3,000 one-time; contact sales for details. |
| Basic | €500 per month | One-time campaigns only; available in 1 market (DE, CH, AT, NL or UK); Technical Onboarding: €1,500 one-time; Lean onboarding and customer success support; contact sales. |
| Essential | €1,200 per month | Automations only; up to 5 customer journeys/markets; includes non-automated test setup; 2 design changes per year & journey included; Direct Mail Strategy Onboarding: €3,000 one-time; contact sales. |
| Professional | On request (monthly) | Automations & one-time campaigns; unlimited countries & formats (Europe, US, CA, AU, NZ); unlimited tests and design changes; full onboarding and regular customer success check-ins; pricing and one-time fees on request (request quote). |
Seller details
optilyz GmbH
Berlin, Germany
2015
Private
https://www.optilyz.com/
https://x.com/optilyz
https://www.linkedin.com/company/optilyz/
