Mailgun
Email deliverability tools
Email testing software
Transactional email software
Email verification software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Mailgun and its alternatives fit your requirements.
$15 per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Media and communications
What is Mailgun
Mailgun is an email delivery platform that provides APIs and SMTP relay for sending transactional email from applications and services. It is used by software teams and product organizations to send password resets, receipts, notifications, and other system-generated messages, and to monitor deliverability performance. The product includes tools for inbound email routing, event webhooks, suppression management, and analytics, with optional features for email validation and deliverability optimization.
Developer-focused sending APIs
Mailgun provides REST APIs and SMTP relay designed for application-driven email sending. It supports common transactional workflows such as templating, event webhooks, and programmatic suppression handling. This makes it well-suited for engineering teams that need to integrate email into product backends and automate operational processes.
Deliverability monitoring and controls
Mailgun exposes delivery events (delivered, bounced, complained, opened, clicked) and supports webhooks for near-real-time processing. It includes suppression lists and bounce/complaint handling to reduce repeated sends to problematic addresses. These capabilities help teams diagnose deliverability issues and implement automated remediation in their systems.
Inbound email routing support
Mailgun supports inbound email processing, including routing rules and parsing to forward messages to webhooks or mailboxes. This enables use cases such as reply handling, support workflows, and email-based application inputs. Inbound support can reduce the need for separate tooling when applications must both send and receive email.
Less suited for marketing campaigns
Mailgun primarily targets transactional and application email rather than full-funnel marketing automation. Teams that need advanced campaign orchestration, audience management, and multi-channel marketing features may require additional systems. This can increase overall stack complexity for organizations that want one platform for both transactional and marketing email.
Testing features not Litmus-level
Mailgun includes capabilities that support deliverability and message quality workflows, but it is not a dedicated email rendering and QA suite. Organizations that require extensive client/device rendering previews, design collaboration, and pre-send QA workflows typically use specialized testing software. As a result, email design teams may find Mailgun insufficient as a standalone testing solution.
Email verification is add-on
Email validation is available, but verification depth, pricing, and workflow fit may vary by plan and usage. Some organizations prefer a dedicated verification tool for bulk list hygiene, enrichment, and specialized risk scoring. This can lead to using Mailgun for sending while relying on separate verification services for list management.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/month | 100 emails/day included; Ticket support; RESTful Email API & SMTP relay; 1 custom sending domain; Tracking, analytics & webhooks; 2 API keys; 1 day log retention; 1 inbound route. |
| Basic | $15/month | 10,000 emails/month included; No daily email limit; Monthly email overage options; RESTful Email API & SMTP relay; 1 custom sending domain; Tracking, analytics & webhooks; 2 API keys; 1 day log retention; 5 inbound routes; Extra emails from $1.80 / 1,000 emails. |
| Foundation | $35/month (Free for 1 month) | 50,000 emails/month included; Everything on Basic plus: 1,000 custom sending domains; Email template builder & API; 5 days log retention; 1 day message retention; Full access to inbound routing; Extra emails from $1.30 / 1,000 emails; Email validations from $1.20 / 100 validations. |
| Scale | $90/month (Free for 1 month) | 100,000 emails/month included; Everything on Foundation plus: SAML SSO; 5,000 email validations included; Dedicated IP pools; Send Time Optimization; Live phone & chat support; 30 days log retention; Up to 7 days message retention; Extra emails from $1.10 / 1,000 emails; Email validations from $0.80 / 100 validations. |
| Enterprise | Custom pricing | Includes everything in Scale plus managed deliverability services and Rapid Fire Burst Sending SLA; Contact sales for a quote. |
Seller details
Sinch Email (Mailgun)
San Antonio, TX, USA
2010
Subsidiary
https://www.mailgun.com/
https://x.com/Mailgun
https://www.linkedin.com/company/mailgun/
