MailUp
Email deliverability tools
Email marketing software
Email testing software
Mobile marketing software
SMS marketing software
Transactional email software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Real estate and property management
What is MailUp
MailUp is an email marketing and messaging platform used to design, send, and analyze marketing campaigns and automated customer communications. It supports list management, segmentation, templates, and workflow automation, and it also offers SMS and mobile messaging capabilities for multi-channel outreach. The product is typically used by marketing teams and organizations that need campaign execution plus basic transactional messaging from one environment. It is positioned as a vendor platform that combines email campaign management with deliverability controls and reporting.
Multi-channel email and SMS
MailUp supports both email marketing campaigns and SMS messaging, which helps teams coordinate outreach across channels. This reduces the need to manage separate tools for email and SMS execution. It fits use cases where marketing and service notifications share audiences and reporting requirements.
Campaign automation and segmentation
The platform includes automation workflows and audience segmentation to target messages based on attributes and behaviors. These capabilities support recurring programs such as onboarding, re-engagement, and event-driven messaging. For many mid-market teams, this covers common lifecycle marketing needs without requiring a separate automation product.
Deliverability and performance reporting
MailUp provides reporting on campaign performance and operational metrics that teams use to monitor sending outcomes. It also includes features aimed at improving deliverability hygiene, such as list management and subscription handling. This is useful for organizations that need ongoing visibility into email results and compliance-related processes.
Email testing depth varies
Compared with specialized email testing tools, MailUp’s built-in testing and rendering validation may be less comprehensive for complex HTML/CSS scenarios. Teams that require extensive client-by-client previews, advanced diagnostics, or collaboration workflows may need an additional testing product. This can add cost and process overhead for design-heavy programs.
Transactional email may be limited
While MailUp can support transactional messaging, organizations with high-volume, low-latency transactional requirements may find dedicated transactional infrastructure more suitable. Advanced developer features (for example, deep event webhooks, granular deliverability controls, or specialized APIs) can be more limited than purpose-built transactional providers. This matters most for product-led companies sending password resets, receipts, and real-time notifications at scale.
Complexity for simple use cases
For teams that only need straightforward newsletter sending, the broader feature set (automation, multi-channel, and configuration options) can introduce additional setup and governance work. Smaller teams may face a learning curve around segmentation, compliance settings, and workflow design. In practice, this can slow initial rollout if internal expertise is limited.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | €46 / month (billed annually) | Basic marketing features: sending speed from 2,000 email/hour (extendable), additional users, basic automation, subscription forms & landing pages, A/B tests, email support. (Official pricing page). |
| Plus | from €105 / month (billed annually) | All Starter features plus enhanced automation, extended AI, up to 10 environments (lists), annual stats storage, email & phone support. (Official pricing page). |
| Premium | from €260 / month (billed annually) | All Plus features plus premium AI, advanced dynamic content, engagement reports, priority support. (Official pricing page). |
| Enterprise | Custom | Tailor-made plan; contact sales for a quote. (Official pricing page). |
SMS (usage-based)
Pricing model: Pay-as-you-go (credit-based); also monthly credit subscription available (saves 10% vs. instant top-ups). Free tier/trial: No permanent free tier for SMS credits; SMS credits are purchased as needed. Example costs (instant top-up / subscription prices shown on official SMS pricing page):
- €6.00 — 100 credits (≈ €0.0600 per SMS)
- €18.00 — 300 credits (≈ €0.0600 per SMS)
- €29.00 — 500 credits (≈ €0.0580 per SMS)
- €58.00 — 1,000 credits (≈ €0.0580 per SMS)
- €169.00 — 3,000 credits (≈ €0.0563 per SMS)
- €269.00 — 5,000 credits (≈ €0.0538 per SMS)
Discount/options: Monthly subscription of credit packages saves 10% compared to instant top-ups; for +20,000 credits request a personalised quote on the official site.
(All figures and plan/descriptions taken from MailUp's official pricing pages and FAQs: mailup.com/pricing/email, mailup.com/pricing/sms, and MailUp FAQs.)
Seller details
MailUp S.p.A.
Milan, Italy
2002
Public
https://www.mailup.com/
https://x.com/mailup
https://www.linkedin.com/company/mailup
