WhatCounts
Email deliverability tools
Email marketing software
Personalization software
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$500 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Media and communications
- Retail and wholesale
- Education and training
What is WhatCounts
WhatCounts is an email marketing and messaging platform used to design, send, and manage email campaigns and related subscriber data. It supports list management, segmentation, automation workflows, and reporting for marketing teams that run recurring promotional and lifecycle programs. The product is commonly positioned for organizations that need control over deliverability practices and campaign operations, including higher-volume senders. It also offers capabilities that extend beyond email, such as SMS messaging and personalization features, depending on plan and implementation.
Campaign and list management
WhatCounts provides core email marketing functions such as subscriber database management, segmentation, template-based message creation, and campaign scheduling. These features support recurring newsletter and promotional programs as well as triggered messaging. The platform is oriented toward operational control over audience data and sending practices rather than only lightweight campaign creation.
Automation and triggered messaging
The product supports automated workflows that can send messages based on events, time, or audience changes. This helps teams run lifecycle programs such as onboarding, re-engagement, and transactional-style notifications alongside marketing campaigns. Workflow automation reduces manual campaign execution for repeatable programs.
Deliverability-oriented tooling
WhatCounts is frequently used in contexts where deliverability monitoring and sending governance matter, including managing sender identity and list hygiene practices. It supports operational features that help teams diagnose delivery issues and maintain sending reputation over time. This aligns with use cases where email performance depends on consistent compliance and deliverability management.
UI can feel dated
Compared with newer marketing platforms, the user interface and campaign-building experience may feel less modern for non-technical users. Some teams may require additional training to use advanced segmentation and workflow features effectively. This can increase time-to-launch for organizations that prioritize a highly guided, visual experience.
SMS depth varies by setup
While SMS marketing is available, the breadth of SMS features and reporting can depend on configuration, integrations, or add-ons. Organizations looking for a single, deeply featured omnichannel console may need to validate parity across channels. SMS compliance and carrier requirements may also require additional operational processes outside the core UI.
Integration ecosystem not broad
The platform may offer fewer prebuilt integrations and marketplace options than some widely adopted marketing suites. As a result, connecting to CRMs, data warehouses, or analytics tools can require custom work via APIs or middleware. This can add implementation effort for teams with complex martech stacks.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| JumpStart | $500 per month (starting at) | Pre-built layouts & automations, SMS, cart & browse recovery triggers, website behavior tracking, coupon manager; advertised on WhatCounts JumpStart page as "Pricing starting at $500 per month." |
| Full Stack Platform | Custom pricing (contact sales) | Enterprise email marketing platform combining customer/product/purchase data, predictive propensity models, cross-channel (email, social, SMS) reporting & analytics. Pricing requires contacting sales / requesting a demo. |
| Automated Personalization Platform | Custom pricing (contact sales) | 1:1 personalization, propensity models, personalized replenishment, lifecycle automation. Pricing not listed; request a demo/contact sales. |
| Enterprise Email Marketing Platform | Custom pricing (contact sales) | Core enterprise features (drag-and-drop builder, segmentation, lifecycle campaigns, reporting). Pricing not listed; request a demo/contact sales. |
Seller details
WhatCounts, Inc.
San Francisco, California, United States
1999
Private
https://www.whatcounts.com/
https://x.com/whatcounts
https://www.linkedin.com/company/whatcounts
