Moosend
Landing page builders
Email marketing software
Email template builder software
Personalization software
Transactional email software
E-commerce personalization software
Conversion rate optimization tools
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Moosend
Moosend is an email marketing and marketing automation platform used to design campaigns, manage subscriber lists, and run automated customer journeys. It targets small to mid-sized teams that need newsletter delivery, behavioral automation, and basic landing pages and forms without adopting a full CRM suite. The product includes a drag-and-drop email editor, segmentation, automation workflows, and reporting, with optional transactional email capabilities. It also provides e-commerce-oriented features such as product recommendations and cart-abandonment style automations via integrations.
Strong email automation workflows
Moosend provides a visual automation builder for common lifecycle use cases such as welcome series, re-engagement, and purchase follow-ups. Triggers and conditions support behavior-based messaging (e.g., opens, clicks, site or purchase events when integrated). This makes it suitable for teams that want automation depth without implementing a broader all-in-one CRM platform.
Usable template and page tools
The platform includes a drag-and-drop email template builder with reusable blocks and prebuilt templates. It also offers landing pages and subscription forms to capture leads without relying on a separate page builder for basic use cases. These tools help standardize campaign creation across non-technical users.
E-commerce oriented personalization
Moosend supports segmentation and personalization fields for tailoring content by audience attributes and engagement. For e-commerce scenarios, it can incorporate product-related content and recommendations when connected to supported commerce platforms or data sources. This enables targeted campaigns such as browse/purchase follow-ups and category-based promotions.
Limited native CRM depth
Moosend focuses on email marketing and automation rather than full sales CRM functionality. Teams that need pipeline management, sales activity tracking, and deep account/contact relationship features may need an additional CRM system. This can increase integration and data-governance work.
Transactional email not core
While Moosend offers transactional email capabilities, it is not primarily positioned as a developer-first messaging infrastructure. Organizations with high-volume, latency-sensitive transactional requirements may need to validate deliverability controls, APIs, and operational tooling against their needs. Some teams may prefer a dedicated transactional provider for receipts, password resets, and system notifications.
Integration coverage varies
Moosend relies on integrations to connect web analytics, commerce platforms, and data sources for advanced personalization and event-driven automation. Integration breadth and depth can be uneven compared with larger suites, and some scenarios may require middleware or custom work. This can affect time-to-value for complex stacks.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro | From $9 per month (monthly) or $7 per month (annual billing) — starting tier (500 contacts) as shown on Moosend’s site and blog | Unlimited email campaigns/sends, marketing automation, landing pages & forms, SMTP server, AI Writer, A/B testing, basic team members (Pro includes 2 team members), email & live chat support. (See Compare Plans on Moosend pricing page.) |
| Moosend+ | Custom pricing (contact sales / build-a-plan) | Includes all Pro features plus Enterprise add-ons you select (transactional emails, dedicated IPs, hosted files, audience discovery, custom reports, SSO & SAML, additional team members). |
| Enterprise | Custom / quote-based pricing | All advanced features including account manager, priority support, deliverability & strategy services, SLAs and larger team seats; priced via contact sales. |
Pay-as-you-go (credits) Pricing model: Pay-as-you-go (email credits) Free tier/trial: 30-day free trial is available (see below); there is no permanent Free Forever plan indicated on the pricing page. Example costs (official): 350,000 email credits — $350; 500,000 credits — $500; 750,000 — $750; 1,000,000 — $1000. Each credit = 1 email to 1 recipient; credits do not expire. Discounts: 15% off for bi-annual billing, 20% off for annual billing; nonprofit organizations may receive an additional 25% discount applied on top of the annual discount.
Notes: Pricing on the Pro plan is contact-count based (select number of contacts on the pricing page). Moosend also explicitly advertises a 30-day free trial (no credit card required) on its pricing page and documentation.
Seller details
Moosend (Sitecore)
London, UK
2011
Subsidiary
https://moosend.com/
https://x.com/moosend
https://www.linkedin.com/company/moosend/
