Selzy
A/B testing tools
Email marketing software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$7 per month
Free TrialFree version
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Medium
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What is Selzy
Selzy is an email marketing platform used to create, send, and analyze email campaigns and automated email sequences. It targets small to mid-sized businesses and marketers that need newsletter distribution, basic marketing automation, and list management. The product includes a drag-and-drop email editor, segmentation, deliverability-related tooling, and reporting, with optional A/B testing for campaign optimization.
Core email campaign workflow
Selzy provides the standard workflow for email marketing: list management, templates, a visual editor, scheduling, and performance reporting. This supports common use cases such as newsletters, promotional campaigns, and lifecycle emails. For teams that primarily need email execution rather than a broader customer engagement suite, the feature set aligns with day-to-day campaign operations.
Automation and segmentation features
The platform supports automated email sequences and audience segmentation to target messages based on subscriber attributes and behavior. This enables basic lifecycle programs such as welcome series, re-engagement, and post-purchase follow-ups. These capabilities help teams move beyond one-off blasts without adopting a full multi-channel engagement platform.
Built-in A/B testing option
Selzy includes A/B testing for email campaigns, typically used to compare subject lines, content variants, or send-time approaches. This allows marketers to run controlled tests within the same tool used for sending. It reduces reliance on separate experimentation products when the optimization scope is limited to email.
Limited CRO beyond email
Although it supports A/B testing in email, Selzy is not a full conversion rate optimization suite for websites or product experiences. Organizations looking for server-side experimentation, feature flagging, or advanced web experimentation workflows will likely need additional tools. This can create gaps for teams that want unified experimentation across channels.
Less suited for enterprise scale
Compared with broader customer engagement platforms, Selzy’s positioning and feature depth are typically oriented toward SMB and mid-market needs. Enterprises may require more advanced governance, role-based controls, complex data modeling, and multi-brand management. Integration depth and customization requirements can also exceed what a simpler email-first platform is designed to handle.
Vendor details not fully verifiable
Publicly consistent, verifiable information about the current legal entity, headquarters, and corporate ownership is not always clear across sources. This can complicate vendor due diligence for procurement, security review, and contract management. Buyers may need to confirm legal seller name, data processing terms, and support coverage directly with the vendor.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per month | Send up to 1,000 emails per month to 100 contacts; Selzy branding in email footer; no credit card required to start. |
| Lite | From $7 per month (see pricing calculator) | Unlimited emails; pricing based on size of contact list; includes core features (email builder, automation, A/B testing, analytics). |
| Standard | Price varies by contact count (see pricing calculator) | All Lite features plus deliverability boost, embedded campaign recommendations, lifetime access to Email Marketing 101 course. |
| Enterprise | Custom pricing | For 500,000+ contacts; dedicated manager, performance boost, SLA and custom terms. |
| Premium / Full Service | Custom (quote-based) | Managed campaign services (campaign setup, management, deliverability support) billed per scope. |
Usage-based option (Prepaid credits): Pricing model: Pay-as-you-go (prepaid email credits/packages) Free tier/trial: Selzy lists bulk/email packages with monthly or yearly options; exact per-package pricing is provided by the pricing calculator on the site. Example costs: Site shows a pay-per-email example in the pricing calculator (per-email example displayed on site UI). Exact per-email/package prices vary by package and billing frequency and must be obtained via the Selzy pricing page calculator. Discount options: Yearly billing (site advertises "Yearly Save 30%") and bulk-package discounts (site advertises savings up to 88% for large packages).
Seller details
Selzy
Limassol, Cyprus
2012
Private
https://selzy.com/
https://x.com/selzycom
https://www.linkedin.com/company/selzy
