UniSender
Email marketing software
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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672 ₽ per month
Free TrialFree version
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- Retail and wholesale
- Education and training
What is UniSender
UniSender is an email marketing platform that also supports SMS messaging for outbound campaigns. It is used by small to mid-sized businesses and marketing teams to build subscriber lists, design messages, and run scheduled or automated sends. The product focuses on campaign execution (email/SMS), list management, and basic automation rather than full CRM functionality. It is commonly positioned for teams that need multi-channel messaging without adopting a broader sales or customer-success suite.
Email and SMS in one
UniSender supports both email marketing and SMS messaging from the same platform, which helps teams coordinate outreach across channels. This reduces the need to maintain separate tools for email and text campaigns. It also simplifies contact list reuse across channels for common campaign workflows.
Core campaign workflow coverage
The platform typically includes the essentials for running outbound campaigns: contact list management, message creation, scheduling, and performance reporting. These functions align with what most email-first marketing tools provide in this segment. For teams focused on newsletters, promotions, and basic lifecycle messaging, the feature set can cover common requirements.
Automation for recurring messaging
UniSender supports automated messaging scenarios (for example, triggered or scheduled sequences) to reduce manual campaign work. Automation helps standardize follow-ups and recurring communications. This is useful for small teams that need repeatable processes without building custom integrations.
Limited CRM depth
UniSender is primarily a marketing communications tool rather than a full CRM. Organizations that need pipeline management, sales activity tracking, or account-level relationship management may need a separate system. This can introduce additional integration and data-governance work.
Integrations vary by region
Integration availability and ecosystem breadth can be more limited compared with platforms that have large global app marketplaces. Some teams may need to rely on APIs, middleware, or custom development to connect data sources and downstream systems. This can increase implementation time for more complex stacks.
SMS compliance and deliverability effort
SMS programs require careful handling of consent, opt-out management, and sender identity rules that differ by country and carrier. Teams may need to configure processes and templates to meet local regulatory requirements. Deliverability outcomes can also depend on list hygiene and sending practices, which the tool cannot fully control.
Plan & Pricing
Email pricing (official Unisender site -
| Plan | Price | Key features & notes |
|---|---|---|
| Free (Фри) | 0 ₽ per month | Up to 1,500 emails/month; up to 100 contacts; basic email tools; connected automatically at registration. |
| Light (Лайт) | 672 ₽ per month (monthly billing shown) | Full set of email campaign tools; unlimited emails within selected contact tier. Contact tiers examples shown from 500 up to 500,000+ contacts. Annual billing options available (site shows monthly ×12 values). |
| Standard (Стандарт) | 840 ₽ per month (monthly billing shown) | Everything in Light + built-in recommendations to improve performance and avoid spam; supports larger contact tiers (up to 1,000,000+). Recommended plan. |
| Personal (Персональный) | from 30,000 ₽ | Managed/consulting service; scope and cost provided after diagnostics / on request. |
| Bulk / Prepaid packages (Оптом) | Example: 128,800 ₽ per package | Pay-for-a-package model by number of emails (packages available from 5,000 up to 10,000,000). Month or year duration; unlimited contacts for bulk packages. |
Notes / extras from official pages:
- Currency displayed on site: RUB (also BYN option). Pricing page header shows options for Month / Year (Year header indicates -30% in UI).
- FAQ on pricing page confirms Free plan is provided at registration and describes two pricing types: by contact base (Light/Standard/Personal) and by number of messages (Оптом). Source: Unisender pricing page ("Цены").
- Some product features (chat-bots) have a stated 14-day free period on Free and Light plans (the site text: "14 дней бесплатно на тарифах ‘Фри’ и ‘Лайт’").
SMS pricing (official Unisender SMS feature page -
Pricing model: Pay-as-you-go (per SMS). SMS service is presented as an add-on: registration of sender name and prepayment required. Example per-SMS costs (Russia, official per-operator prices shown on site):
- MTS: 5.8 ₽ per SMS
- MegaFon: 8 ₽ per SMS
- T2: 7 ₽ per SMS
- Yota: 8 ₽ per SMS
- Rostelecom: 7.2 ₽ per SMS
- Motiv: 6.8 ₽ per SMS
- Beeline: 8.8 ₽ per SMS
- Other operators: 7.4 ₽ per SMS Belarus: 0.048 Br per SMS (site lists a single price for all operators in Belarus).
SMS notes from official site:
- SMS requires registering a sender name with mobile operators; Unisender lists steps and notes standard registration times (up to 30 business days).
- FAQ states an account top-up minimum (example): "Пополните счет на сумму от 10 500 руб. как юридическое лицо или ИП." (a minimum top-up requirement is shown for legal entities / IP). The FAQ also says a monthly fee may be charged for a sender name (example: "с вашего баланса будет ежемесячно списываться абонентская плата (10 000 рублей за одно имя отправителя)").
- SMS sending coverage listed for Russia and Belarus only.
All above items were taken from Unisender's official website pages (email pricing page and SMS feature/pricing section).
