Sendy
Email marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Sendy and its alternatives fit your requirements.
$69 one-time
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Information technology and software
What is Sendy
Sendy is a self-hosted email marketing application that lets organizations create campaigns, manage lists, and send bulk email through Amazon Simple Email Service (Amazon SES). It is typically used by small businesses, agencies, and developers that want to run email marketing from their own server environment and control ongoing sending costs. The product uses a one-time license model and relies on AWS SES for delivery rather than operating its own sending infrastructure. It provides core email marketing functions such as templates, segmentation, autoresponders, and basic reporting.
Self-hosted deployment control
Sendy runs on the customer’s own web server, which can be important for teams that need control over data location, server configuration, and access policies. This model can fit organizations that prefer to manage their own application stack rather than rely on a fully hosted platform. It also enables custom integrations at the server level (for example, custom endpoints or database access) when internal resources are available. For some use cases, this provides more operational flexibility than SaaS-only tools.
Amazon SES-based sending
Sendy sends email through Amazon SES, leveraging AWS’s sending infrastructure and SES features such as verified identities and sending quotas. This can be attractive for teams already standardized on AWS and comfortable managing SES configuration (domains, DKIM/SPF, feedback loops). It also separates the application layer (Sendy) from the delivery layer (SES), which can simplify cost attribution and operational troubleshooting. The approach differs from platforms that bundle sending and application features into a single hosted service.
One-time license pricing
Sendy is commonly purchased with a one-time license fee rather than a recurring subscription for the application itself. For organizations with stable requirements and internal capability to host and maintain the software, this can reduce predictable platform subscription costs over time. Ongoing costs primarily come from infrastructure (hosting) and SES usage. This can be a practical fit for cost-sensitive bulk senders compared with subscription-first tools.
Requires hosting and maintenance
Because Sendy is self-hosted, the customer is responsible for server provisioning, updates, backups, monitoring, and security hardening. Teams without web operations experience may find setup and ongoing maintenance burdensome compared with fully hosted email marketing platforms. Deliverability-related configuration (DNS records, SES setup, bounce/complaint handling) also falls on the customer. This can increase time-to-value for non-technical users.
Feature depth varies by need
Sendy focuses on core email marketing workflows and may not match the breadth of capabilities found in broader customer engagement suites (for example, multi-channel messaging, advanced automation builders, or embedded CRM). Organizations that need tightly integrated sales pipelines, omnichannel campaigns, or extensive native integrations may require additional tools or custom development. Reporting and analytics are generally oriented toward email fundamentals rather than advanced attribution. This can limit suitability for complex lifecycle marketing programs.
AWS SES dependency
Sendy’s sending model depends on Amazon SES, so organizations must have (or create) an AWS account and operate within SES policies, quotas, and regional availability. Changes to SES pricing, limits, or compliance requirements can directly affect sending operations. If a team prefers a vendor-managed sending network with consolidated support and deliverability services, the SES dependency may be a drawback. It also reduces flexibility for teams that want to switch between multiple email service providers without reworking configuration.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Sendy (software license) | $69 one-time | Self-hosted email newsletter application; no monthly fees; unlimited subscribers; install on your own Apache/Linux/PHP/MySQL server; updates free until next major version; one license per domain. |
| Installation service (optional) | $79 one-time | Paid installation by Sendy team; installation options may include up to 3,000 Amazon SES emails free per month for one year and/or free EC2 usage for one year (depending on option). |
| Amazon SES (email sending cost) | $1 per 10,000 emails (charged by Amazon SES) | Sendy sends email via Amazon SES (or other SMTP providers); sending costs are billed separately by the SMTP/SES provider (Sendy itself charges no per-email fee). |
Seller details
Sendy
Singapore
2012
Private
https://sendy.co/
https://x.com/sendyco
https://www.linkedin.com/company/sendy
