Icegram
Email marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$129 per year
Free Trial unavailable
Free version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Information technology and software
What is Icegram
Icegram is a WordPress plugin used to create on-site opt-in forms and popups to capture email subscribers and grow mailing lists. It targets WordPress site owners who want to collect leads and connect those leads to an email marketing workflow. The product focuses on on-site conversion widgets (popups, slide-ins, callouts) and basic targeting rules rather than being a full email service provider. It is commonly used alongside third-party email marketing platforms via integrations.
WordPress-native lead capture
Icegram runs inside WordPress and is designed for adding opt-in forms and popups without leaving the CMS. This can reduce implementation effort for small teams managing content and lead capture in one place. It fits use cases where the website is the primary acquisition channel and list growth is the immediate goal.
Multiple on-site form types
The plugin supports several display formats such as popups, slide-ins, top/bottom bars, and embedded forms. These options help teams test different placements and layouts for subscription capture. It is suited to simple conversion experiments on WordPress pages and posts.
Integrates with email tools
Icegram is typically used to pass captured emails to external email marketing systems through integrations. This allows organizations to keep their sending, automation, and deliverability functions in a dedicated email platform while using Icegram for on-site capture. It can be a practical approach when a business does not want to migrate its email sending stack.
Not a full email platform
Icegram focuses on on-site forms and does not replace an email service provider for sending campaigns, managing deliverability, or running advanced automations. Teams needing multi-step journeys, segmentation, and reporting usually require an additional email marketing system. This adds integration and operational overhead compared with all-in-one platforms.
WordPress dependency
Because it is a WordPress plugin, Icegram is not suitable for organizations that do not run WordPress or that manage multiple web properties across different CMSs. Governance, security reviews, and plugin maintenance also become part of ongoing operations. Some teams prefer a vendor-hosted approach to reduce reliance on site-level plugins.
Limited CRM-style capabilities
Icegram is oriented around subscriber capture rather than contact management, pipeline tracking, or sales workflows. Businesses that expect tight alignment between marketing capture and sales follow-up may need a separate CRM and additional connectors. Reporting is typically narrower than what dedicated marketing platforms provide across channels.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $0 forever | Unlimited contacts, unlimited emails, unlimited forms; Supported sites: 1; Starter plan does not store subscriber data on Icegram servers (data remains on your WordPress site); Flat features for basic use. |
| Pro | $129 per year | Unlimited contacts, unlimited emails, unlimited forms; Supported sites: 1; Includes premium features, one-to-one email support and access to bonus trainings; Annual license for one site. |
| Max | $229 per year | Unlimited contacts, unlimited emails, unlimited forms; Supported sites: 3; Includes all Pro features plus multi-site (3 sites) license; Annual license. |
Notes: Licensing is per-site (one purchase = one site license). Pricing is flat annual pricing (not based on contacts or emails). Customers can upgrade at any time and will be charged proportionately.
Seller details
Icegram Inc.
Pune, India
2013
Private
https://www.icegram.com/
https://x.com/icegram
https://www.linkedin.com/company/icegram
