ShopMagic
Email marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£69 per year
Free Trial unavailable
Free version
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What is ShopMagic
ShopMagic is a WordPress plugin for WooCommerce that automates email marketing and follow-up messages based on store and customer events. It is used by small to mid-sized e-commerce teams that want to build transactional and marketing automations (for example, abandoned cart, post-purchase follow-ups, and review requests) inside their WordPress environment. The product focuses on rule-based workflows triggered by WooCommerce data and integrates with common WordPress plugins and services. It is typically deployed and managed by site owners or agencies that administer the underlying WordPress stack.
WooCommerce-native automation triggers
ShopMagic uses WooCommerce events (orders, customers, products, coupons) as first-class triggers for automations. This supports common e-commerce lifecycle messaging without requiring a separate CRM to mirror store data. For WordPress-based stores, this can reduce integration work compared with using a standalone email platform that needs data synchronization.
Runs inside WordPress
The plugin operates within the existing WordPress admin, which can simplify adoption for teams already managing their site there. Data and automation logic stay close to the store, which can be useful for stores with strict control over where customer/order data is processed. It also fits agency workflows where WordPress is the central management surface.
Extensible via integrations
ShopMagic supports add-ons and integrations that extend triggers, actions, and connectivity to other WordPress plugins and external services. This helps teams tailor automations to their specific checkout, membership, or form setups. The integration approach is practical for WordPress ecosystems where functionality is commonly composed from multiple plugins.
WordPress hosting dependency
Because it runs in WordPress, performance and deliverability-related tasks can depend on the site’s hosting, mail transport configuration, and plugin/theme conflicts. High-volume sending may require additional infrastructure (SMTP providers, queueing) and careful tuning. Organizations that prefer a fully managed SaaS may find this operationally heavier.
Limited standalone CRM depth
ShopMagic is primarily oriented around WooCommerce-driven automations rather than full CRM capabilities such as pipeline management, advanced contact enrichment, or sales activity tracking. Teams needing broader customer relationship management may still require a separate system. This can introduce additional integration and reporting work.
Reporting varies by setup
Analytics and attribution can be constrained by what the plugin tracks natively and what is available through connected email delivery services. Compared with dedicated email marketing suites, cross-channel reporting and advanced segmentation analytics may require extra tools or custom configuration. This can make standardized performance reporting harder across multiple stores.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Personal | £69 per year (billed yearly) | All 11 PRO add-ons; Unlimited updates & support for 1 site; 1-on-1 email support; All core features included |
| Professional | £99 per year (billed yearly) | All 11 PRO add-ons; Unlimited updates & support for 25 sites; Priority 1-on-1 support; All core features included |
| Lifetime | £299 one-time payment | All 11 PRO add-ons; Lifetime updates & support for 1 site; Premium 1-on-1 support; All core features included |
