Omnisend
Landing page builders
Email template builder software
Marketing automation software
Personalization software
Pop-up builder software
Push notification software
SMS marketing software
Transactional email software
Conversion rate optimization tools
Campaign software
Email list manager software
Lead management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$16 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Omnisend
Omnisend is a marketing automation platform focused on ecommerce messaging across email, SMS, and web channels. It is used by online retailers to build subscriber lists, create campaigns, and automate lifecycle flows such as welcome, cart abandonment, and post-purchase messaging. The product combines a campaign builder with signup forms (pop-ups/embedded forms), basic landing pages, and audience segmentation to support personalized messaging. It also supports transactional messaging capabilities and integrations with common ecommerce platforms.
Ecommerce-focused automation flows
Omnisend provides prebuilt automation templates commonly used in ecommerce, such as welcome series, cart/browse abandonment, and post-purchase sequences. The workflow builder supports multi-step journeys that can include multiple channels (not only email). This focus reduces setup time for teams that primarily run retail lifecycle programs rather than general B2B nurturing.
Multi-channel messaging in one tool
The platform supports email and SMS marketing from the same environment, with coordination inside automations and campaigns. It also includes web-based list growth tools such as pop-ups and embedded forms, and supports push notifications depending on plan and configuration. This consolidation can simplify operations compared with using separate point tools for each channel.
Built-in templates and editors
Omnisend includes a drag-and-drop email template builder and reusable content blocks to standardize campaign production. It also offers form and landing page building features for lead capture without requiring a separate page builder for basic use cases. These capabilities help smaller teams produce consistent assets with limited design resources.
Best fit for ecommerce
The product’s data model, templates, and integrations are oriented toward online retail events and catalogs. Organizations with complex B2B pipelines, account-based workflows, or heavy CRM-centric processes may find the lead management depth limited relative to platforms built primarily for sales-driven automation. As a result, it may require additional systems for advanced pipeline and opportunity management.
Advanced personalization can be limited
Omnisend supports segmentation and dynamic content, but highly granular personalization often depends on the quality and breadth of available customer and product data. More complex scenarios (custom event schemas, deep preference centers, or sophisticated decisioning) may require additional engineering or external data tooling. Teams should validate how far native personalization meets their requirements before standardizing.
Channel coverage varies by plan
Capabilities such as SMS, push notifications, and transactional messaging can be subject to plan tiers, add-ons, or regional availability. Costs can increase as contact volume grows and as additional channels are enabled. Buyers should model total cost across email, SMS, and transactional usage rather than evaluating only entry pricing.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per month | Up to 250 billable contacts; up to 500 emails/month; 500 web push notifications/month; access to all Omnisend features (limits on send volume). No credit card required; free forever. |
| Standard | Starting at $16 per month | Scales with billable contact count (example: $16/month for 500 contacts → 6,000 emails/month); includes unlimited web push notifications, chat/live support, account expert for plans >= $400/mo; email credits = billable contacts × 12. 30% starter discount if you pay 3 months upfront. |
| Pro | Starting at $59 per month | Scales with billable contact count (example: $59/month for 2,500 contacts); unlimited emails; bonus SMS credits equal to monthly plan cost (e.g., $59 → $59 in SMS credits); advanced reporting; personalized content included; account expert for plans >= $400/mo. |
| Custom (Enterprise) | Custom pricing | For large/custom needs (high contact volume or bespoke features) — contact sales/request demo. |
Notes: Pricing tiers and monthly charges adjust automatically based on billable contact count (subscribers + non-subscribers). SMS is metered via SMS credits (monthly subscriptions start at $20/month for SMS credits).
Seller details
Omnisend, UAB
London, United Kingdom
2014
Private
https://www.omnisend.com/
https://x.com/omnisend
https://www.linkedin.com/company/omnisend/
