Rejoiner
Email template builder software
Marketing automation software
E-commerce personalization software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Rejoiner
Rejoiner is an email and lifecycle marketing platform focused on e-commerce retention use cases such as abandoned cart, browse abandonment, post-purchase, and win-back campaigns. It provides segmentation, triggered messaging, and reporting designed for online retailers and direct-to-consumer brands. The product emphasizes behavior-based automation tied to storefront and customer data rather than general-purpose CRM workflows.
E-commerce lifecycle automation focus
Rejoiner centers its automation around common e-commerce journeys like cart abandonment, browse abandonment, replenishment, and post-purchase follow-ups. This makes it easier to map campaigns to storefront events compared with more general small-business marketing suites. The workflow design aligns to retention and repeat-purchase programs rather than sales pipeline management.
Behavioral segmentation for targeting
The platform supports segmentation based on customer and on-site behavior, enabling targeted messaging by purchase history and browsing activity. This is useful for tailoring offers and content to different customer cohorts. It fits teams that prioritize retention analytics and audience slicing over broad omnichannel campaign management.
Email creative and testing support
Rejoiner includes tools to build email templates and run iterative improvements through testing and performance reporting. This helps teams standardize lifecycle templates while optimizing subject lines and content blocks. It is oriented toward improving email-driven revenue outcomes within retention programs.
E-commerce-first fit
The product design assumes an online retail data model and common storefront events. Companies outside e-commerce (or with complex B2B sales processes) may find the workflows and reporting less aligned to their needs. Teams looking for CRM-first automation may need a separate system of record.
Integration details vary by stack
Effectiveness depends on how well Rejoiner connects to the store platform, catalog, and customer data sources. If required connectors are not available or require custom work, implementation time can increase. Data synchronization and event tracking quality can also affect segmentation accuracy and reporting.
Primarily email-centric channel mix
Rejoiner is best known for email-based lifecycle programs, and organizations needing a broader built-in channel set may require additional tools. Some marketing automation platforms in this space offer deeper native coverage across multiple messaging channels. This can increase integration and operational overhead for teams pursuing fully orchestrated omnichannel journeys.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Rejoiner Platform | $25 per month (for up to 1,000 active contacts) | Unlimited email sends; all platform features (broadcasts, automated journeys, visual journey builder, segments, product recommendations, deliverability tools, etc.); email, chat & phone support; only pay for active contacts; 10% discount for annual commitment; no long-term contracts; 30-day free trial available (all features, no credit card). |
| Strategy Partner (professional services) | Starting at $1,500 per month | Bi-weekly account reviews, performance reporting, deliverability monitoring, optimization recommendations; billed separately from platform. |
| Creative Partner (professional services) | Custom pricing | Full-service management including Strategy services plus content strategy, copywriting & design, email development & QA, campaign deployment; custom quoted. |
