Swapcard
Event management platforms
Event marketing software
Event networking and matchmaking
Event registration and ticketing software
Lead retrieval software
Mobile event apps
Virtual event platforms
Event management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$610 per year
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is Swapcard
Swapcard is an event management platform used to run in-person, hybrid, and virtual events with a focus on attendee networking and exhibitor lead capture. It supports event websites, registration workflows, agendas, speaker and sponsor pages, and a mobile app experience for attendees. The platform is commonly used by conference and trade show organizers that need matchmaking, meetings, and exhibitor ROI reporting. It also provides lead retrieval tools and integrations intended to connect event activity data to CRM and marketing systems.
Strong networking and matchmaking
Swapcard centers the attendee experience around profiles, recommendations, and meeting scheduling to facilitate 1:1 connections. This is useful for conferences and trade shows where networking outcomes matter as much as content delivery. The product supports in-app messaging and meeting management to operationalize matchmaking. Compared with many event tools that treat networking as an add-on, Swapcard positions it as a core workflow.
Exhibitor lead capture workflows
Swapcard includes lead retrieval capabilities for exhibitors, typically supporting badge/QR scanning and lead qualification notes. This helps exhibitors collect and manage leads without relying on separate scanning vendors. Organizers can package lead capture as part of sponsorship/exhibitor offerings and report on engagement. The lead retrieval feature set aligns well with trade show use cases where booth traffic and follow-up are primary KPIs.
Hybrid and virtual event support
The platform supports virtual attendance components alongside on-site experiences, including session listings and digital engagement features. This enables organizers to run hybrid formats without maintaining separate tools for virtual and in-person audiences. It also provides a consistent attendee account and profile across formats, which supports networking continuity. For teams running recurring events, this can reduce operational fragmentation.
Complexity for smaller events
Because Swapcard targets conferences and exhibitions with networking and sponsor requirements, setup can be heavier than simpler ticketing-first tools. Smaller teams may find that configuration, content population, and stakeholder coordination require more time. Organizations running basic registration and check-in may not use enough of the platform to justify the overhead. This can increase time-to-launch for low-complexity events.
Registration depth varies by need
Event registration requirements can be highly specific (complex pricing rules, invoicing, group registration, and localized tax handling). Depending on the event’s commercial model, teams may need to validate whether native registration covers all edge cases or whether integrations are required. This can introduce additional vendor management and data reconciliation work. Fit depends heavily on the organizer’s payment, finance, and compliance requirements.
Data and integrations require planning
Connecting attendee, exhibitor, and engagement data to CRM/marketing systems typically requires careful field mapping and governance. Teams may need technical resources to implement integrations, manage consent, and maintain data quality across systems. Without this planning, reporting can become inconsistent across registration, networking, and lead capture. This is a common challenge for event platforms that serve multiple stakeholders and data flows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free Plan | Free | Limited features and usage caps; includes basic platform access, limited attendees/exhibitors blocks (organizers may be required to provide billing info); Swapcard may modify/discontinue the Free Plan. See Terms & Help Center for limitations. |
| Starter | $610 /year (starting at) | Self-serve plan for mid-sized events; includes up to 1,000 attendees, basic in-app registration, 1 community, 30+ native integrations, unlimited admins & event managers, web/iOS/Android apps, email & live chat support. |
| Professional (Professional/Pro) | Custom pricing | For mid-sized trade shows & conferences; includes everything in Starter plus up to 10,000 attendees, onboarding & consulting, unlimited meeting rules, unlimited homepage ads, high-quality video storage, analytics exports, dedicated success manager. Price listed as "Custom" on official pricing page. |
| Enterprise | Custom pricing | For large trade shows, conferences, multiple events; includes everything in Professional plus unlimited attendees, multiple communities, eligibility for custom integrations, indoor positioning & geofencing eligibility, security review & MSA support. Price listed as "Custom" on official pricing page. |
Seller details
Swapcard Corporation SAS
Paris, France
2014
Private
https://www.swapcard.com/
https://x.com/swapcard
https://www.linkedin.com/company/swapcard/
