ResponseTap
Inbound call tracking software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£199 per month
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Small
Medium
Large
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
What is ResponseTap
ResponseTap is an inbound call tracking and marketing attribution platform that helps organizations measure how phone calls and form submissions relate to marketing campaigns and customer journeys. It is typically used by marketing teams and agencies to assign tracking numbers, capture call and lead data, and connect offline conversions to digital channels. The product emphasizes multi-touch attribution and journey reporting across calls and web interactions, with integrations intended to support analytics and CRM workflows.
Dynamic number insertion tracking
ResponseTap supports dynamic number insertion (DNI) to attribute inbound calls to specific sources such as campaigns, keywords, or landing pages. This helps teams connect phone leads to digital marketing activity rather than relying on last-click web analytics alone. It is well-suited for organizations that need call attribution across multiple channels and websites.
Journey and attribution reporting
The platform focuses on customer-journey visibility by linking calls and web interactions into a single view for attribution analysis. This supports multi-touch reporting use cases where stakeholders need to understand assisting channels, not just the final touchpoint. It can be useful for optimizing spend across paid search, display, social, and offline campaigns.
Integrations for marketing stacks
ResponseTap is designed to pass call and lead events into common analytics and CRM environments to support downstream reporting and follow-up. This reduces manual reconciliation between call logs and marketing performance dashboards. It also supports agency-style workflows where multiple client accounts and tracking configurations are managed in parallel.
Feature depth varies by plan
Capabilities such as advanced attribution, reporting granularity, and certain integrations may depend on the subscription tier and contract terms. This can make it harder to compare total cost and functionality without a detailed requirements review. Organizations should validate which features are included for their expected call volumes and regions.
Implementation requires tracking governance
Accurate attribution depends on correct DNI deployment, tagging discipline, and consistent campaign naming across channels. Teams often need coordination between marketing, web development, and analytics to avoid data gaps. Without this governance, reporting can misattribute calls or fragment journeys.
Telephony coverage and compliance checks
Inbound call tracking products can have practical constraints around number availability, routing, recording, and local telecom regulations by country. Buyers should confirm ResponseTap’s coverage for the geographies they operate in, along with data retention and consent options for call recording. These factors can affect rollout speed and ongoing compliance.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Small Business | £199 per month (license, starting price) + call costs | Includes access to the Reporting Hub, standard support, Google Analytics/Ads/Bing integrations. (Official site states license costs start at £199/month; call costs charged separately). |
| Pay-as-you-go | Cost Per Call + per-minute charges (example rates shown per territory) | Pay-as-you-go model: all calls have a Cost Per Call charge (e.g., UK payg Cost Per Call £0.12 per call) plus per-minute charges that vary by country (e.g., United States: Geographic £0.035/min, Toll-Free £0.045/min, SIP termination £0.025/min). UTN (Unique Tracking Number) monthly charges vary by territory (UK PAYG UTN charge shown as £0 per number/month). |
| Enterprise | Custom pricing | Bespoke quotes for larger businesses based on call volumes and integration/training/support requirements; contact sales for pricing. |
Notes: ResponseTap also runs a promotional switching offer (official) that allows customers to pay £1 per month for the first three months on a 12-month contract (includes calls, minutes and tracking numbers, with terms & conditions).
