Yext
Landing page builders
Local listing management software
Local SEO software
Store locator software
Market intelligence software
Multi-location marketing platforms
Online reputation management software
Personalization engines
SEO tools
Social media management tools
Enterprise search software
Insight engines software
E-commerce search software
Knowledge base software
Web content management software
Contact center knowledge base software
Digital governance software
Answer engine optimization (AEO) tools
Conversion rate optimization tools
Local marketing software
Social media marketing software
E-commerce software
Knowledge management software
Call & contact center software
Digital communications governance software
Market intelligece software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$71 per month
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What is Yext
Yext is a digital presence and knowledge management platform used to manage business location data, local listings, and on-site experiences across search engines, maps, apps, and owned web properties. It is commonly used by multi-location brands and enterprises to keep location, product/service, and FAQ information consistent and to support local SEO and reputation workflows. The platform combines a centralized knowledge graph with publishing integrations, review management, analytics, and site search/answers capabilities. It is typically deployed by marketing, digital, and customer experience teams that need governance and scale across many locations.
Centralized knowledge and governance
Yext centralizes business facts (e.g., NAP data, hours, attributes, services, FAQs) in a structured knowledge model and pushes updates to connected endpoints. This supports consistency across many locations and reduces manual updates across multiple publisher portals. Role-based workflows and approvals help larger organizations enforce data standards and change control. This governance focus is often a differentiator versus general-purpose marketing suites in the reference set.
Broad local presence distribution
The platform provides integrations to publish and synchronize location data across a network of third-party publishers and directories. It supports multi-location operations with bulk updates, location grouping, and field-level management for attributes that vary by store. This helps teams manage local SEO fundamentals (accuracy, completeness, duplication handling) at scale. Reporting ties listing status and completeness to location-level performance views.
Integrated reviews and local insights
Yext includes review monitoring and response workflows that consolidate feedback from multiple sources into a single interface. It provides analytics for listings, pages, and search/answers experiences to help teams understand engagement by location and query type. These capabilities support operational use cases such as identifying underperforming locations or recurring customer issues. The combination of listings, reviews, and analytics reduces the need to stitch together multiple point tools.
Enterprise orientation and cost
Yext is commonly packaged and priced for multi-location and enterprise requirements, which can be less accessible for very small businesses. Some capabilities are sold as separate modules, which can increase total cost as needs expand. Organizations comparing it to lighter all-in-one marketing tools may find the investment harder to justify if they only need basic email/CRM automation. Procurement and rollout often require more planning than SMB-focused platforms.
Publisher coverage varies by region
Listing distribution depends on the available publisher network and the specific endpoints supported in each country and vertical. International brands may need to validate that priority local directories, maps, and industry platforms are covered for each market. Some publishers have unique data rules or delays that can affect update timing and field availability. This can require supplemental manual processes or additional vendors in certain regions.
Implementation complexity for full stack
Using Yext beyond listings (e.g., pages, site search/answers, knowledge base, and governance) typically requires cross-team coordination and technical configuration. Data modeling, field mapping, and workflow design can be non-trivial for organizations with fragmented source systems. Integrations with CMS, analytics, and customer support tooling may require developer effort or services support. Teams should plan for ongoing administration to maintain data quality and taxonomy.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Base | $71/mo ($850 billed annually) | 100 Entities/Documents; 5,000 Annual Searches; Natural Language Understanding; Faceted Search; Advanced Analytics; Auto-Suggest & Auto-Complete; Unlimited Search Experiences; Connectors; Setup & Support; Basic Support. |
| Growth | $167/mo ($2,000 billed annually) | 1,000 Entities/Documents; 20,000 Annual Searches; Same feature set as Base, scaled limits. |
| Pro | $500/mo ($6,000 billed annually) | 5,000 Entities/Documents; 50,000 Annual Searches; Same feature set as Base, higher limits. |
| Enterprise | Custom pricing | Custom Entities/Documents and Annual Searches; Custom support and implementation; contact sales. |
Seller details
Yext, Inc.
New York, NY, USA
2006
Public
https://www.yext.com
https://x.com/yext
https://www.linkedin.com/company/yext/
