fitgap

Woosmap

Store locator software
Location-based marketing software
Location intelligence software
Geofencing software
Location platform software
Local marketing software
Business intelligence software
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Pay-as-you-go
Free Trial unavailable
Free version
User corporate size
Small
Medium
Large
User industry
  1. Retail and wholesale
  2. Real estate and property management
  3. Accommodation and food services

What is Woosmap

Woosmap is a location platform that provides APIs and tools for building location search, store locator, geocoding, and geofencing capabilities into web and mobile applications. It is used by digital, e-commerce, and retail teams that need to manage location data, power “find a store” experiences, and support location-based customer journeys. The product focuses on developer-oriented integration (APIs/SDKs) and configurable location datasets rather than an all-in-one local listings management suite. It is typically deployed as a backend location service that can be embedded into existing customer experience and analytics stacks.

pros

API-first location capabilities

Woosmap provides a set of APIs for core location functions such as store search, geocoding, address autocomplete, and distance calculations. This approach fits organizations that want to embed location features directly into their own applications and customer journeys. It also supports custom front-end implementations instead of forcing a fixed UI.

Store locator and POI data

The platform supports building store locator experiences backed by structured location/POI data and attributes. This helps retailers and multi-location brands maintain consistent location content across digital touchpoints they control. It is well-suited to use cases like nearby store discovery, click-and-collect routing, and location-based service availability.

Geofencing and journey triggers

Woosmap includes geofencing-oriented capabilities that can be used to detect entry/exit events and support location-based triggers. This can enable scenarios such as in-store arrival detection, proximity messaging, or operational workflows tied to customer movement. It aligns with teams that need location events as inputs to marketing automation or analytics pipelines.

cons

Not a full listings suite

Compared with platforms centered on local presence management, Woosmap is less focused on managing third-party directory listings, reviews, and local social publishing. Organizations looking for a single console for listings governance and reputation workflows may need additional software. Woosmap typically complements, rather than replaces, those local marketing tools.

Requires technical implementation

The API/SDK model generally requires developer resources for integration, UI work, and ongoing maintenance. Teams without engineering support may find time-to-value slower than turnkey locator plugins or fully managed local marketing platforms. Implementation effort can increase when custom data models, permissions, or analytics requirements are involved.

BI depends on external stack

While Woosmap can generate location events and structured data, broader business intelligence reporting usually relies on connecting to external analytics/BI tools. Organizations expecting built-in dashboards for multi-location performance, reputation, and campaign reporting may find the native reporting scope limited. Data governance and attribution often need to be designed within the customer’s data platform.

Plan & Pricing

Pricing model: Pay-as-you-go (metered API usage / credit-based consumption)

Free tier/trial: Free plan available (permanently free tier) — Up to 10,000 free API requests per month. Includes access to core products: Store Search, Localities, Map, Distance, Indoor. No credit card required. (See official Pricing page.)

Plans / Tiers:

  • Free — Up to 10k free API requests/month; access to core features (Store search, Localities, Map, Distance, Indoor). No credit card required.
  • Pro — Metered usage beyond free tiers; grants access to additional products and paid add-ons (Geolocation, Localities UK addresses add-on, Distance with Traffic add-on, Transit). Pro gives "access to 4 Public Tiers of pricing" (public tier details and per-endpoint costs are not published on the public site). Pro subscription can be purchased via Woosmap console or AWS Marketplace (see AWS conversion note below).
  • Enterprise — Custom/volume licensing, 99.9% SLA, dedicated customer success, implementation and optimization services; requires contact with sales for pricing and volume discounts.

Example costs: Official site does not publish per-endpoint per-request prices or per-1k credit rates on the public pricing page. Detailed per-product costs and public-tier rates are presented in the account/console or by contacting sales/documentation links; the pricing page links to per-product documentation and a usage estimator but does not list fixed public rates.

Discount options / commitments: Enterprise offers volume-based discounts and flexible licensing; Pro/Enterprise may offer yearly commitments (example: company references annual credit buckets such as a 3M credit/year commitment for Enterprise) — details require contacting sales/console.

Notes / conversions: Woosmap can be purchased via the AWS Marketplace; the pricing page states: “For Pro Plan subscription, $1 of Woosmap usage = 100 AWS Woosmap units.”

Source notes: All items above are taken from Woosmap's official pricing page and developer documentation; per-endpoint/unit prices are not published outright on the public pricing page and require console/account or contacting sales for exact rates.

Seller details

Woosmap
Paris, France
Private
https://www.woosmap.com/
https://x.com/woosmap
https://www.linkedin.com/company/woosmap/

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