MetaLocator
Store locator software
Local marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$17 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Construction
- Manufacturing
What is MetaLocator
MetaLocator is a store locator and dealer locator platform used to publish searchable location pages on a brand’s website. It supports location search, filtering, mapping, and location detail pages that help customers find nearby stores, dealers, or service providers. The product is typically used by multi-location brands, manufacturers with dealer networks, and retailers that need a configurable locator embedded into their web properties. It focuses on locator configuration, data management, and website integration rather than providing a broad, end-to-end local presence management suite.
Configurable locator experiences
MetaLocator provides configurable search, filters, and map-based browsing to match different location-finding use cases (stores, dealers, service centers). It supports customizable location detail pages and locator layouts that can be embedded into existing websites. This makes it suitable when the primary requirement is a tailored locator experience rather than a full local marketing platform. The configuration emphasis aligns with organizations that need control over how locations are presented and searched.
Website integration focus
The product is designed to be implemented on a company’s own web properties, supporting common web integration patterns for locators and location pages. This can help teams keep the customer journey on-brand and within their existing site architecture. It is useful for organizations that prioritize first-party web experiences over directing users to third-party listing pages. It also supports use cases where the locator must integrate with existing navigation, analytics, or content structures.
Dealer and partner network support
MetaLocator is commonly positioned for dealer/distributor networks in addition to owned retail locations. This is relevant for manufacturers and brands that need to manage partner locations with varying attributes, territories, or eligibility rules. The platform’s locator-centric approach fits scenarios where the core workflow is “find a partner” rather than managing reviews, social posting, and listings at scale. It can reduce reliance on custom-built locator applications for these networks.
Narrower local marketing scope
Compared with broader local marketing platforms, MetaLocator is more centered on the locator and location pages than on full local presence management. Organizations seeking integrated listings distribution, review management, social publishing, and local ads workflows may need additional tools. This can increase vendor count and integration work for teams that want an all-in-one approach. Fit depends on whether the locator is the primary requirement or part of a larger local marketing program.
Implementation effort varies
Deploying a locator on a production website typically requires web development resources for styling, embedding, and aligning with site governance. Data modeling for locations (attributes, categories, territories) may also require upfront planning to achieve the desired search and filtering behavior. For teams without dedicated web engineering support, time-to-launch can be longer than with simpler plug-and-play options. Ongoing changes may also require coordination between marketing and web teams.
Limited public vendor disclosure
Publicly verifiable information about corporate structure, headquarters, and founding details is not consistently available from authoritative sources. This can make vendor due diligence harder for procurement teams that require clear corporate profiles and compliance documentation. Buyers may need to confirm ownership, security posture, and support model directly with the vendor. This limitation is administrative rather than functional but can affect enterprise adoption.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $17 per month (annual billing shown) | Up to 100 locations; ~5,000 monthly traffic; 100 geocodes; Start a free 30-day trial (no credit card). |
| Growth | $41 per month (annual billing shown) | Up to 10,000 locations; ~25,000 monthly traffic; 10,000 geocodes; Onboarding included; Start a free 30-day trial. |
| Scale | $167 per month (annual billing shown) | Up to 100,000 locations; ~50,000 monthly traffic; 100,000 geocodes; Automations, multi-language support; Onboarding included; Start a free 30-day trial. |
| Enterprise | Call / Custom pricing | Unlimited locations/traffic/geocodes; Fully-bespoke solutions, contact sales / book a demo. |
