Apteco Orbit
Digital analytics software
Marketing analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£223 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Education and training
- Public sector and nonprofit organizations
- Banking and insurance
What is Apteco Orbit
Apteco Orbit is a marketing analytics and reporting application used to monitor campaign and customer performance through dashboards and scheduled reports. It is typically used by marketing, CRM, and analytics teams to share KPIs and insights across stakeholders without requiring each user to work directly in analysis tools. Orbit focuses on packaged, role-based dashboards and distribution of insights, and it is commonly deployed alongside Apteco’s broader customer analytics and campaign tooling.
Dashboarding for marketing KPIs
Orbit provides configurable dashboards that present marketing and customer KPIs in a format intended for business users. This supports recurring performance reviews and stakeholder reporting without building everything from scratch in a general BI platform. It is well-suited to teams that want standardized views of campaign and customer metrics.
Designed for non-technical users
Orbit is positioned as a consumption layer for insights, with an emphasis on accessible dashboards and reports. This can reduce dependency on analysts for routine status updates and metric checks. It fits organizations where many users need visibility into results but do not need full data modeling capabilities.
Fits Apteco ecosystem workflows
Orbit is commonly used as part of Apteco’s broader stack for customer analytics and marketing operations. For organizations already using Apteco tools, this can streamline how insights are shared and operationalized. It can also help standardize reporting conventions across teams working in the same environment.
Less flexible than BI platforms
Compared with general-purpose analytics and BI products, Orbit typically offers fewer options for custom data modeling and highly bespoke visualizations. Organizations with complex semantic-layer requirements may still need a dedicated BI tool. This can lead to parallel reporting stacks if Orbit is used primarily for packaged dashboards.
Ecosystem dependency risk
Orbit’s value is strongest when it is connected to Apteco’s broader analytics and marketing tooling. If an organization’s data and workflows sit primarily in other warehouses or analytics products, integration and governance may require additional effort. This can increase switching costs or limit adoption outside Apteco-centric teams.
Not a full attribution suite
Orbit is oriented toward marketing performance reporting rather than end-to-end ad network tracking, partner management, or advanced multi-touch attribution workflows. Teams focused on affiliate tracking, granular clickstream attribution, or media-buy optimization may need specialized tooling. As a result, Orbit may serve as a reporting layer rather than the system of record for attribution.
Plan & Pricing
Analytics bundles
| Plan | Price | Key features & notes |
|---|---|---|
| Selector | £223 per month (RRP, starting) | Starts with 2 users; includes hosting in the Apteco Cloud; Orin AI assistant (Knowledge guide); includes online access via Apteco Orbit; audience selection, exports, one starter interactive dashboard. |
| Analyser | £422 per month (RRP, starting) | Starts with 2 users; includes all Selector features; Orin AI assistant (Data navigator); advanced selection, RFM wizards, data visualisation, unlimited analytical interactive dashboards, FastStats reporting, API V2 insight, CRM upload integrations. |
| Predictor | £459 per month (RRP, starting) | Starts with 2 users; includes Selector & Analyser features; Orin AI assistant (Solution builder); predictive modelling, cluster analysis, best next offer, segmentation, behavioural modelling, open-source model integration. |
Campaign bundles (optional add-on)
| Plan | Price | Key features & notes |
|---|---|---|
| Broadcaster | £155 per month (RRP, starting) | Single-step campaigns; email & SMS upload and broadcast; automated CRM integration; campaign scheduling; content personalisation; social media channels; core journey templates. |
| Campaigner | £404 per month (RRP, starting) | Includes Broadcaster features; multi-step campaign management; voucher handling; real-time triggers; campaign overview; journey templates. |
| Orchestrator | £533 per month (RRP, starting) | Includes Broadcaster & Campaigner features; campaign prioritisation & optimisation; automated content optimisation; multi-channel delivery; mobile push; real-time pull API; includes 2 x PeopleStage instances. |
Add-ons
- Apteco email: Add-on priced by chosen monthly email send volume (select a campaign bundle to add Apteco email). Estimated send-costs are configurable on the vendor site.
Notes: Prices shown on the Apteco pricing page are RRP, exclusive of VAT, for Apteco Cloud hosting. Apteco can also supply on-premise or partner-hosted deployment; contact Apteco for a detailed quote.
Seller details
Apteco Ltd
London, United Kingdom
2000
Private
https://www.apteco.com/
https://x.com/apteco
https://www.linkedin.com/company/apteco/
