Encharge
Marketing automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$79 per month
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What is Encharge
Encharge is a marketing automation platform focused on behavior-based email journeys for SaaS and other digital businesses. It helps teams segment contacts, trigger messages from product and website events, and orchestrate multi-step flows such as onboarding, activation, and retention campaigns. The product emphasizes visual flow building and event-driven automation rather than an all-in-one CRM suite.
Event-driven journey automation
Encharge centers automation around user behavior and events, enabling flows that react to actions such as sign-ups, feature usage, or page visits. This supports lifecycle use cases like onboarding, trial conversion, and churn prevention. For teams that prioritize product-led or usage-based messaging, the event-first model can reduce reliance on manual list management.
Visual flow builder
The platform provides a visual automation canvas to design branching sequences and conditional logic. This makes it easier for non-technical marketers to understand and maintain complex journeys over time. Compared with simpler autoresponder-style tools, the flow approach better supports multi-step, multi-condition lifecycle programs.
Segmentation and personalization tools
Encharge includes segmentation based on attributes and behavioral signals, which can be used to personalize content and route contacts through different paths. This helps teams tailor messaging by plan type, lifecycle stage, or engagement level. The segmentation model is designed to work alongside automated journeys rather than as a separate, manual process.
Limited built-in CRM depth
Encharge is primarily a marketing automation tool and does not position itself as a full CRM with deep sales pipeline management. Organizations that need native deal stages, sales activity tracking, and broader customer management may require a separate CRM. This can increase integration work and operational complexity for sales-led teams.
Integration coverage varies
While Encharge supports integrations and event-based triggers, the breadth of native integrations and ecosystem depth may not match larger, more established suites. Some connections may require middleware or custom setup depending on the data sources involved. Teams should validate required integrations (billing, product analytics, data warehouse, support) before standardizing.
Not an all-in-one suite
Encharge focuses on email automation and journeys rather than bundling adjacent functions like appointment scheduling, reputation management, or full website/landing-page tooling. Businesses looking for a single platform to cover multiple front-office workflows may find gaps. This can lead to a more modular stack with additional vendors and costs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Growth | $99 per month (billed monthly) / $79 per month (billed yearly — save 20%) | For up to 2,000 subscribers; 14-day free trial; Monthly email sends: 10× subscribers limit; Unlimited flows; Unlimited team members; Live chat support; Flow builder; Advanced segmentation; Behavior-based emails; Webhooks; Zapier, Stripe, Chargebee integrations; Free email verification; Email overages apply (see notes). |
| Premium | $159 per month (billed monthly) / $129 per month (billed yearly — save 20%) | For up to 2,000 subscribers; 14-day free trial; Monthly email sends: 12× subscribers limit; Unlimited flows; Unlimited team members; Live chat & Slack support; Includes all Growth features plus HubSpot, Salesforce, Segment, WooCommerce, Shopify integrations; Transactional emails; API Events & event-based segmentation; Custom objects; Email overages apply. |
| Enterprise | Custom pricing (contact sales) | For over 50,000 subscribers; Custom pricing; Unlimited team members; Live chat support; All Premium features plus dedicated account manager and free onboarding; Contact sales for quote. |
Notes: Email sending overages: $100 for every 100,000 additional emails (per Encharge FAQ on their official pricing/FAQ page). Save 20% by paying yearly. The official site displays "14-day Free Trial" for Growth and Premium plans.
