Pushwoosh
Customer journey mapping tools
Customer data platforms (CDP)
Marketing automation software
Mobile marketing software
Push notification software
SMS marketing software
Proactive notification software
Conversion rate optimization tools
WhatsApp marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Pushwoosh
Pushwoosh is a customer engagement platform centered on delivering push notifications and in-app messaging for mobile and web applications. It supports campaign automation, audience segmentation, and message orchestration across channels such as push, email, SMS, and WhatsApp (availability may vary by plan and integration). The product is typically used by mobile app publishers, e-commerce, and digital product teams to run lifecycle messaging and promotional campaigns. It differentiates through a push-first feature set, developer SDKs/APIs, and tooling for event-based automation and personalization.
Strong push and in-app tooling
Pushwoosh provides mature capabilities for mobile and web push notifications, including segmentation, scheduling, and triggered messaging. It also supports in-app messages to complement push for on-app experiences. SDKs and APIs help teams instrument events and manage device tokens across platforms. This makes it well-suited for organizations where push is a primary engagement channel.
Cross-channel campaign orchestration
The platform supports building automated customer journeys that can combine push with other channels such as email and SMS, and it also lists WhatsApp as a supported channel. Event-based triggers and audience rules allow teams to coordinate messages across touchpoints. This helps reduce reliance on separate point tools for each channel. It is most effective when the organization already has clear lifecycle use cases and event tracking in place.
Developer-friendly integrations and APIs
Pushwoosh offers mobile SDKs and server-side APIs that enable custom event tracking and message triggering from product systems. This supports integration with existing data sources and internal services without requiring a full suite CRM. Webhooks and connectors can be used to pass events and attributes between systems for segmentation and personalization. For product-led teams, this can shorten implementation time compared with heavier enterprise stacks.
Not a full CDP replacement
Although Pushwoosh includes segmentation and user attributes, it is not typically positioned as a system of record for enterprise-wide customer data. Organizations needing advanced identity resolution, governance, and broad data activation may still require a dedicated CDP or data warehouse layer. Data modeling and enrichment options can be more limited than specialized CDP products. This can affect teams that want a single platform for all customer data management.
Journey analytics can be limited
Customer journey building focuses on campaign execution rather than deep journey mapping and analysis. Teams may need separate analytics or attribution tooling to understand multi-touch impact and conversion paths. Reporting depth can vary by channel and integration quality. This can be a constraint for organizations with strict measurement and experimentation requirements.
Channel coverage depends on setup
While the product supports multiple channels, capabilities and deliverability can depend on integrations, sender setup, and regional provider requirements (notably for SMS and WhatsApp). Some organizations may need additional vendor relationships or middleware to meet compliance and routing needs. Feature parity across channels may not match platforms built primarily for email or SMS. This increases implementation effort for teams aiming for uniform omnichannel execution.
Plan & Pricing
Pricing model: Pay-as-you-go Free tier/trial: Free tier available (pay-as-you-go account is free while within free limits; see details below). No time-limited free trial listed. Included in base (pay-as-you-go $0/mo): All platform features; Unlimited push sends; Unlimited in-app impressions; Up to 1,000 users included; 1,000 emails after KYC; 20 user seats; 10 projects. Example costs (official site / detailed pricing PDF):
- Unique users in database: $3 per 1,000 users / month (billed per unique User ID).
- Emails: $1 per 1,000 emails / month.
- Projects: $10 per 1 extra project / month.
- User seats: $20 per 1 extra seat / month.
- WhatsApp: Charged based on Meta (Facebook) pricing (Pushwoosh states they apply no markup; charged at Meta rates).
- SMS: Region-dependent (Pushwoosh directs to contact sales / estimate). Notes & limits:
- No charge for number of push notifications (unlimited sends).
- In-app impressions are unlimited in subscription.
- 1,000 free users threshold; charges apply when you exceed free limits.
- Volume-based discounts and custom (enterprise) plans are available with custom billing terms, SLA, dedicated manager, SSO, private cloud, etc. Discount options: Volume-based discounts on large volumes / custom enterprise plans; contact sales for custom pricing.
Seller details
Pushwoosh Inc.
San Francisco, CA, USA
2011
Private
https://www.pushwoosh.com/
https://x.com/pushwoosh
https://www.linkedin.com/company/pushwoosh/
