CB Insights
Market intelligence software
Data as a service (DaaS) software
Financial research software
Financial services software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is CB Insights
CB Insights is a market intelligence platform that aggregates and analyzes company, funding, deal, and technology signals to support research on private markets and emerging industries. It is used by corporate strategy teams, venture and private equity investors, investment banking and advisory groups, and innovation teams for market sizing, competitive landscaping, and deal sourcing. The product combines a curated company database with analytics, research briefs, and workflow features such as lists, alerts, and reporting.
Strong private-market coverage
CB Insights focuses on private companies, venture funding, and market activity signals that are often harder to track than public-company disclosures. It supports workflows such as identifying fast-growing companies, tracking funding rounds, and monitoring sector momentum. For teams doing early-stage market scans, it can reduce time spent stitching together information from multiple sources.
Research and analytics layer
In addition to raw company and deal records, the platform provides structured insights such as market maps, thematic research, and analytics views. This helps non-analyst stakeholders consume findings without building everything from scratch in spreadsheets. Alerts and saved lists support ongoing monitoring of sectors and target accounts.
Workflow features for teams
CB Insights includes collaboration features such as shared lists, tagging, and exports that support repeatable research processes. It is commonly used across strategy, corporate development, and investment teams that need a shared source of truth. These features can improve consistency compared with ad hoc research done across disparate tools.
Data completeness varies by region
Coverage and timeliness can vary across geographies and smaller private companies where disclosures are limited. Some firmographics, contact details, or financial estimates may be missing or modeled rather than directly reported. Teams often need to validate critical fields with primary sources for high-stakes decisions.
Not a sales contact database
Compared with tools designed primarily for sales prospecting, CB Insights is less centered on direct-dial/contact enrichment and outbound sequencing workflows. Organizations looking mainly for lead lists and contact-level accuracy may need additional systems. The platform is better aligned to research and investment-style use cases than day-to-day SDR operations.
Pricing and access complexity
Access is typically sold via enterprise subscriptions, and feature availability can depend on package and seat type. This can limit adoption for smaller teams or occasional users who only need narrow slices of data. Budgeting may also need to account for add-ons such as expanded datasets or API access where applicable.
Plan & Pricing
CB Insights (overview of official pricing information found on vendor site)
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Strategy Terminal / Web Application
- Pricing model: Custom subscription (request pricing / contact sales)
- Price: Request pricing on vendor site (no public list prices).
- Key features & notes: AI-powered terminal, predictive signals, AI Agents, onboarding and Forward-Deployed Strategist, SSO, mobile app.
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Browser Analyst / Browser extension
- Pricing model: Custom subscription (request pricing / contact sales)
- Price: Request pricing on vendor site (no public list prices).
- Key features & notes: One-click insights on companies/webpages, unlimited scouting reports, contact info, company profiles.
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Feeds / Data Solutions (APIs, Feeds, Snowflake, etc.)
- Pricing model: Consumption-based / usage (described as "consumption-based access" on vendor site) but exact pricing is not published — request pricing.
- Price: Request pricing on vendor site (no public list prices).
- Key features & notes: Programmatic access to company & market data (business models, key people, headcount profiles, financial transactions, relationships, scouting reports); available via Snowflake Marketplace.
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Onboarding & Expert Services / Add-ons
- Pricing model: Custom / included as part of enterprise engagements; request pricing.
- Price: Request pricing on vendor site (no public list prices).
- Key features & notes: User onboarding, migration assistance, dedicated strategist, professional services.
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Trial / Promotional access
- Free trial: CB Insights advertises a 10-day free trial/free access on its site ("Access the most powerful market intelligence for 10 days – free of charge").
- Special complimentary access: Investor Partnership offers complimentary 90-day access for eligible investors (requires sharing deal history & quarterly check-ins).
Notes: All product pages and the pricing page direct users to "Request pricing" or contact sales; the vendor does not publish public list prices for Strategy Terminal, Browser Analyst, Feeds, or enterprise services. The site explicitly describes Feeds as "consumption-based access" but still requires contacting sales for rates.
Seller details
CB Insights, Inc.
New York, NY, USA
2008
Private
https://www.cbinsights.com/
https://x.com/CBinsights
https://www.linkedin.com/company/cb-insights/
