Attentive
Marketing automation software
Mobile marketing software
SMS marketing software
RCS business messaging software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Attentive
Attentive is a mobile messaging platform focused on SMS and related channels for customer acquisition and lifecycle marketing. It is commonly used by consumer brands and e-commerce teams to collect opt-ins, segment audiences, and run automated messaging journeys tied to promotions, cart activity, and customer events. The product emphasizes compliance-oriented consent capture, message personalization, and integrations with commerce and marketing data sources. It also supports richer mobile messaging options such as RCS in supported markets and carrier environments.
Purpose-built SMS lifecycle automation
Attentive centers its workflow and campaign tooling on SMS programs rather than treating SMS as a secondary channel. It supports automated journeys for common retail and direct-to-consumer use cases such as welcome series, browse/cart abandonment, and post-purchase messaging. Segmentation and personalization are designed around subscriber attributes, behavioral events, and commerce data. This focus can reduce configuration effort compared with generalist marketing automation suites when SMS is the primary channel.
Consent and compliance tooling
The platform includes opt-in capture mechanisms and subscriber management features intended to support SMS compliance requirements. It provides controls for managing subscription status and handling opt-out flows. These capabilities help teams operationalize consent across acquisition sources such as web forms and pop-ups. Compliance needs still vary by region and program design, but the product includes dedicated tooling for this area.
Commerce and martech integrations
Attentive integrates with common e-commerce platforms and marketing data sources to trigger messages from customer and order events. This enables campaigns based on product views, purchases, and customer lifecycle milestones. Integration support helps unify SMS with email, paid media, and on-site experiences through shared audiences and events. For organizations with established commerce stacks, these connectors can speed time-to-value versus building custom pipelines.
Less suited for broad CRM
Attentive is not positioned as a full CRM or end-to-end sales platform. Organizations seeking unified contact management, pipeline tracking, and multi-department workflows may need additional systems. While it can sync customer data, it typically complements rather than replaces broader customer platforms. This can increase overall stack complexity for teams trying to consolidate tools.
SMS costs and deliverability constraints
SMS programs incur per-message and carrier-related costs that can scale quickly with list size and send frequency. Deliverability and throughput depend on carrier rules, sender types, and regional regulations, which can limit how fast or how broadly messages can be sent. These constraints apply across the category and can affect campaign design and ROI modeling. Teams often need ongoing monitoring and governance to manage spend and performance.
RCS availability varies by market
RCS support depends on carrier adoption, device support, and regional availability, so capabilities may not be consistent across all audiences. Programs may require fallback to SMS/MMS for broad reach, which complicates creative and measurement. Reporting across mixed message types can be less straightforward than single-channel programs. Organizations should validate RCS coverage for their target geographies before committing to RCS-first experiences.
Plan & Pricing
Pricing model: Usage-based (pay-as-you-go) How pricing is determined (per official site): Pricing is tailored and based on subscriber list size, number of messages sent (volume), number of channels in use (SMS/MMS/RCS, Email, Push), and selected premium AI products. Flat monthly fees apply for certain AI products; some AI capabilities use pay-per-click. Enterprise/Complete packages use custom pricing.
What is included / common charges (from official pages):
- Platform/base fee (monthly) — charged, amount not published on site.
- Per-message charges for SMS/MMS/RCS (rates not published; billed per message and per subscriber response).
- Carrier/shortcode fees and carrier surcharges may apply and count toward minimum commitments.
- AI products: AI Essentials is included with all plans; AI Pro and AI Grow are listed as flat monthly fees (amounts not published); AI Journeys is described as pay-per-click.
- Complete/Enterprise package: Custom pricing based on volume and needs; includes all channels and full AI suite.
Notes / guidance on getting pricing:
- Attentive’s pricing page directs prospective customers to connect with platform experts for a tailored quote.
- The site emphasizes discounts for bundling multiple channels or AI products and that pricing is usage- and volume-based.
Seller details
Attentive Mobile Inc.
New York, NY, USA
2015
Private
https://www.attentive.com/
https://x.com/attentive
https://www.linkedin.com/company/attentive/
