Triggerbee
Personalization engines
Pop-up builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€39 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Information technology and software
What is Triggerbee
Triggerbee is a website conversion tool focused on building on-site pop-ups and embedded forms, with targeting rules to show messages based on visitor behavior and attributes. It is used by e-commerce and marketing teams to capture leads, promote offers, and reduce cart abandonment. The product combines pop-up creation with basic personalization features such as segmentation, triggers, and on-site messaging workflows.
Behavior-based targeting rules
Triggerbee supports common on-site triggers such as time on page, scroll depth, exit intent, and page/URL conditions. These rules help teams tailor pop-ups to visitor context without requiring custom development. This aligns with typical needs in on-site personalization and conversion tooling where relevance depends on session behavior.
Pop-up and form builder
The product centers on creating pop-ups and on-page capture units for email/SMS acquisition and promotional messaging. Marketers can deploy campaigns without engineering involvement for many standard use cases. This makes it suitable for teams that prioritize fast iteration on on-site offers and lead capture.
E-commerce oriented use cases
Triggerbee is positioned for common retail scenarios such as cart abandonment prevention, discount delivery, and newsletter sign-ups. The feature set maps to on-site conversion workflows rather than broader cross-channel orchestration. For organizations primarily optimizing website conversion, this focus can reduce implementation overhead.
Limited enterprise experimentation depth
Compared with dedicated experimentation suites, Triggerbee appears more focused on campaign deployment than advanced A/B testing governance. Organizations needing complex experiment design, statistical controls, and program management may find gaps. This can matter for mature optimization teams running many concurrent tests.
Narrower omnichannel capabilities
The product emphasis is on on-site pop-ups and messaging rather than full customer engagement across email, mobile push, in-app, and journey orchestration. Teams looking for a single platform to coordinate cross-channel personalization may need additional tools. This can increase integration and data synchronization work.
Unclear data and API extensibility
Publicly available information is limited on advanced data ingestion, identity resolution, and developer APIs. If a business requires deep integration with a data warehouse, CDP, or custom event pipelines, validation may be needed during evaluation. This uncertainty can extend implementation timelines for complex stacks.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | From €39 per month | Popups, panels, callouts, embeds, Forms, Promotions, Gamification (Spin to win & Memory), Surveys; 3 active campaigns; 3 accounts; Audience data retention: 1 day; No card required for sign up; Pricing is usage-based on monthly pageviews (minimum plan starts at 50,000 pageviews as documented in Help Center). |
| Pro | From €63 per month | Everything in Essential plus Referral marketing, Dynamic placeholders, Customer profiles, Advanced targeting, Custom fonts, Sales & campaign analytics, Premium integrations, removal of “Powered-by”; 20 active campaigns; 3 accounts; Audience data retention: 7 days. |
| Success | From €280 per month | Everything in Pro plus Dedicated Success Manager, Customized campaign creation, 1:1 onboarding, Done-for-you account setup, Strategic planning, Traffic overage grace, Unlimited active campaigns; Audience data retention: 30 days; Enterprise/multi-brand quoting via sales. |
Seller details
Triggerbee AB
Stockholm, Sweden
2014
Private
https://www.triggerbee.com/
https://x.com/triggerbee
https://www.linkedin.com/company/triggerbee
