Popup Maker
Pop-up builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per year
Free Trial unavailable
Free version
Small
Medium
Large
- Arts, entertainment, and recreation
- Media and communications
- Information technology and software
What is Popup Maker
Popup Maker is a WordPress plugin used to create and manage on-site popups such as email opt-in forms, announcements, and promotional overlays. It targets WordPress site owners, marketers, and developers who want to add conversion and messaging popups without adopting a separate hosted platform. The product focuses on WordPress-native configuration, trigger/targeting rules, and integrations via add-ons and third-party plugins. It is typically deployed and maintained within the customer’s WordPress environment.
WordPress-native deployment model
Popup Maker runs inside WordPress, so teams can manage popups from the same admin interface used for site content and plugins. This reduces the need to add an external script manager or separate SaaS dashboard for basic popup use cases. It also fits organizations that prefer self-managed tooling and data flow within their WordPress stack. The plugin model can be advantageous for agencies maintaining multiple WordPress sites.
Flexible triggers and targeting
The product supports common popup behaviors such as time delay, scroll, click-to-open, and exit-intent style triggers (availability can depend on configuration and add-ons). It provides rules to control where popups appear across pages, posts, and other WordPress content types. This enables segmentation by site section or user journey stage without rebuilding pages. The rule-based approach aligns with typical needs for lead capture and announcements.
Integrates with WordPress ecosystem
Popup Maker is designed to work alongside common WordPress form, email, and e-commerce plugins through integrations and add-ons. This allows teams to connect popups to existing subscription forms, contact workflows, or checkout-related messaging. For WordPress-centric stacks, this can reduce duplicate tooling compared with adopting a separate marketing platform for popups alone. Implementation is often handled with standard WordPress plugin configuration.
WordPress-only applicability
Popup Maker is limited to WordPress sites and does not serve teams running multiple CMSs or custom web applications without WordPress. Organizations with heterogeneous web properties may prefer a platform-agnostic approach for consistent deployment and governance. This constraint can also complicate standardization across brands if not all sites use WordPress. Migration away from WordPress typically requires replacing the popup solution.
Depends on site performance
Because it runs within WordPress, performance and reliability depend on the site’s hosting, theme, and other plugins. Conflicts with caching, optimization, or JavaScript-heavy themes can require troubleshooting. High-traffic sites may need additional testing to ensure popups do not degrade Core Web Vitals or user experience. Operational responsibility sits with the site owner rather than a hosted vendor.
Advanced features via add-ons
Some capabilities commonly expected in dedicated conversion platforms—such as deeper analytics, experimentation, or specialized targeting—may require paid extensions or additional tools. This can increase total cost and configuration complexity as requirements grow. Reporting often relies on external analytics rather than a unified, built-in measurement layer. Teams seeking end-to-end campaign management may find the plugin approach less comprehensive.
Plan & Pricing
Annual subscription (site-tiered)
| Plan (site tier) | Price | Key features & notes |
|---|---|---|
| Pro — 1 site | $59.40 first year (launch 40% off); then $99/year (regular renewal) | Advanced analytics, exit intent, advanced targeting; billed yearly; 30-day money-back guarantee. |
| Pro — 5 sites | $149.40 first year (launch 40% off); then $249/year (regular renewal) | Same Pro features for up to 5 sites. |
| Pro — 25 sites | $359 first year (launch 40% off); then $599/year (regular renewal) | Same Pro features for up to 25 sites. |
| Pro — 50 sites | $599 first year (launch 40% off); then $999/year (regular renewal) | Same Pro features for up to 50 sites. |
| Pro — 100 sites | $779 first year (launch 40% off); then $1,299/year (regular renewal) | Same Pro features for up to 100 sites. |
| Pro+ — 1 site | $149.40 first year (launch 40% off); then $249/year (regular renewal) | Pro features + revenue attribution, ecommerce & LMS integrations, revenue dashboard; billed yearly. |
| Pro+ — 5 sites | $359 first year (launch 40% off); then $599/year (regular renewal) | Pro+ features for up to 5 sites. |
| Pro+ — 25 sites | $779 first year (launch 40% off); then $1,299/year (regular renewal) | Pro+ features for up to 25 sites. |
| Pro+ — 50 sites | $1,199 first year (launch 40% off); then $1,999/year (regular renewal) | Pro+ features for up to 50 sites. |
| Pro+ — 100 sites | $1,499 first year (launch 40% off); then $2,499/year (regular renewal) | Pro+ features for up to 100 sites. |
Lifetime one-time offers (limited-time pages on official site)
| Plan | Price (one-time) | Key features & notes |
|---|---|---|
| Pro Lifetime — 1 site | $299 one-time (lifetime updates; 3 years support included) | All Pro features forever; 30-day money-back guarantee. |
| Pro+ Lifetime — 1 site | $749 one-time (lifetime updates; 3 years support included) | All Pro+ features forever; 30-day money-back guarantee. |
Notes: Prices above ("first year") reflect the launch 40% off promotional price displayed on the official pricing page; the "then" prices are the regular annual renewal prices shown elsewhere on the vendor site.
