MOO
Print fulfillment software
Print on demand software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per year
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Accommodation and food services
- Arts, entertainment, and recreation
- Retail and wholesale
What is MOO
MOO is a web-based print-on-demand service that lets individuals and businesses design and order printed products such as business cards, postcards, flyers, and branded stationery. It supports online design, template-based customization, and delivery to end recipients, making it suitable for small businesses, marketing teams, and creators that need short-run or repeat print orders. The platform emphasizes product customization options (for example, multiple designs in a single pack) and integrates ordering with an online storefront experience rather than operating as an on-premise print management system.
Broad customizable print catalog
MOO offers a range of common marketing and brand collateral products, including business cards, postcards, and stationery. It supports multiple paper stocks, finishes, and size options that help teams standardize brand materials. The catalog fits typical small-business and departmental marketing needs without requiring a separate print vendor relationship.
Online design and templates
The product provides browser-based design tools and templates to create print-ready assets without dedicated desktop publishing software. Users can upload their own artwork or adapt templates for faster turnaround. This reduces reliance on specialist design resources for routine collateral updates.
Variable designs per order
MOO supports ordering packs that contain multiple designs (commonly used for business cards with different names, roles, or creatives). This is useful for teams that need individualized materials while keeping procurement in a single order. It aligns with print-on-demand workflows where personalization is required but volumes are not large.
Limited enterprise print governance
MOO is oriented toward self-serve ordering rather than enterprise print governance. Organizations that require advanced approval workflows, role-based catalog controls, cost-center billing, or deep procurement integrations may find gaps. It is not positioned as an internal print management appliance or a full print MIS.
Less focus on direct mail automation
Compared with platforms built specifically for programmatic direct mail, MOO is less centered on API-first mail automation and event-triggered sending. Teams running high-volume, data-driven mail campaigns may need additional tooling for address validation, orchestration, and campaign analytics. MOO fits better for ordering printed materials than for end-to-end direct mail operations.
E-commerce features are secondary
While MOO provides an online purchasing experience, it is not a general-purpose e-commerce platform for managing multi-vendor catalogs, complex merchandising, or marketplace operations. Businesses seeking a full storefront stack (payments, inventory across many product types, extensive app ecosystems) typically need a dedicated e-commerce system. MOO functions primarily as the print product provider rather than the core commerce platform.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Business Boost | $99 per year | For smaller teams; preferential pricing & discounts; easy ordering platform; access to full product range; UNIQUE TEMPLATE created by MOO's in-house team; account support; custom printed samples. |
| Reseller | $149 per year | For agencies and designers; preferential pricing & discounts; easy ordering platform; access to full product range; UNLIMITED templates by MOO's in-house team; dedicated account & enhanced design support; proofs for clients; custom printed samples. |
| Business Advanced | $299 per year | The ultimate service; preferential pricing & discounts; easy ordering platform; access to full product range; UNLIMITED templates by MOO's in-house team; dedicated account and enhanced design support; flexible invoicing; custom printed samples. |
Seller details
MOO Print Ltd
London, United Kingdom
2006
Private
https://www.moo.com/
https://x.com/moo
https://www.linkedin.com/company/moo
