Postaga
Media and influencer targeting software
Public relations (PR) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$84 per month
Free TrialFree version
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What is Postaga
Postaga is an outreach and PR workflow tool used to find prospects (such as journalists, bloggers, and website owners), build targeted outreach lists, and run email campaigns for link building and digital PR. It supports campaign templates and prospecting workflows that start from a URL, keyword, or content asset and then enrich contacts for outreach. The product is typically used by SEO teams, content marketers, and small PR teams that need a lightweight system for pitching and follow-ups. It combines prospect discovery, contact management, and email sequencing in one interface.
Workflow templates for outreach
Postaga provides pre-built campaign types (for example, resource outreach or guest post pitching) that guide users through list building and messaging steps. This reduces setup time compared with assembling separate tools for prospecting and sequencing. The structured workflows can help standardize outreach processes across a small team. It is well-suited to repeatable digital PR and link-building motions.
Prospecting from content signals
The platform can start prospecting from inputs like a website URL or content topic and then surface potential outreach targets. This supports use cases where the user begins with an asset to promote and needs relevant publishers or site owners. It helps connect discovery and outreach execution in a single flow. For teams focused on earned links and placements, this can be more direct than influencer-first databases.
Email sequencing and follow-ups
Postaga includes email campaign sending with follow-up sequences, which supports consistent outreach cadence. Centralized tracking of outreach status reduces reliance on spreadsheets for managing pitches. This is useful for small teams that need basic pipeline visibility without a full enterprise PR suite. The combined CRM-style tracking and sequencing supports day-to-day outreach operations.
Limited enterprise PR depth
Postaga focuses on outreach execution rather than broad PR program management. It typically does not match enterprise-grade capabilities such as comprehensive media monitoring, advanced analytics, or large-scale newsroom and stakeholder workflows. Organizations that require end-to-end PR measurement and monitoring may need additional tools. This can increase tool sprawl for larger PR functions.
Smaller media database footprint
Compared with platforms built primarily as large media/influencer databases, Postaga’s strength is workflow-driven prospecting rather than maintaining a massive, curated contact universe. Users may need to validate contact relevance and coverage areas more manually. Data completeness and freshness can vary by niche and geography. This can affect teams that prioritize database breadth over workflow guidance.
Best for email-centric outreach
The product is optimized for email pitching and follow-ups, which may not cover all influencer engagement channels equally. Teams running multi-channel influencer programs (for example, social-first discovery, contracting, and payments) may find gaps. Some collaboration and approval needs may require external processes. This makes it less suitable as a single system of record for influencer marketing operations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/mo | All Campaign Types; Unlimited Contacts*; 3 Campaigns; 500 Emails/month; 100 Daily Emails; 1 User; 1 Account; 50 Opportunity Searches; SMTP Integrations; Custom Signature; API Access; Automated Reporting. (*"Unlimited Contacts" requires a Hunter subscription as noted on the official site.) |
| Pro | $99/mo (monthly) or $84/mo (annual) | All Campaign Types; 2,000 Contacts; Unlimited Campaigns; 10,000 Emails/month; 300 Daily Emails/User; 5 Users; 1 Account; 1,000 Opportunity Searches; SMTP Integrations; Custom Signature; Campaign Generator; Instant Campaigns; Website Intelligence; Content Intelligence; API Access (Soon!); Automated Reporting. |
| Agency | $299/mo (monthly) or $250/mo (annual) | All Campaign Types; 15,000 Contacts; Unlimited Campaigns; 100,000 Emails/month; 300 Daily Emails/User; Unlimited Users; 30 Accounts; 15,000 Opportunity Searches; SMTP Integrations; Custom Signature; Campaign Generator; Instant Campaigns; Website Intelligence; Content Intelligence; API Access (Soon!); Automated Reporting (Soon!). |
