Brand24
Media monitoring software
Social media analytics software
Social media listening tools
Public relations (PR) software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$149 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Construction
- Real estate and property management
- Accommodation and food services
What is Brand24
Brand24 is a media monitoring and social listening platform that tracks mentions of brands, products, and keywords across social networks, news sites, blogs, forums, and other public web sources. It is used by marketing, PR, and customer support teams to monitor brand reputation, measure campaign impact, and identify engagement opportunities. The product centers on configurable keyword projects, alerts, dashboards, and reporting, with analytics such as sentiment and reach/volume trends.
Broad mention tracking coverage
Brand24 monitors brand and keyword mentions across multiple public sources, including major social networks and online publications. It supports ongoing tracking via projects and query configuration, which fits continuous reputation monitoring and campaign measurement. This breadth aligns with common requirements in media monitoring and social listening deployments.
Actionable alerts and workflows
The platform provides alerts for spikes in mentions and other notable changes, helping teams respond to emerging issues. It supports organizing monitoring into projects and using dashboards to review and triage results. These capabilities suit PR and social teams that need near-real-time visibility without building custom pipelines.
Reporting for PR and marketing
Brand24 includes reporting and analytics features oriented to communications use cases, such as mention volume trends and sentiment classification. It supports exporting or sharing results for stakeholders, which helps with recurring PR and campaign reporting. The feature set is typically sufficient for small to mid-sized teams that need standardized outputs.
Sentiment accuracy varies by context
Automated sentiment classification can be inconsistent for sarcasm, slang, mixed-language content, or industry-specific terminology. Teams often need to manually review and reclassify items for high-stakes reporting or crisis response. This is a common limitation among tools that rely on automated text analysis.
Limited deep consumer intelligence
Compared with platforms focused on large-scale consumer insights, Brand24 may offer fewer advanced research capabilities such as extensive audience segmentation, custom taxonomies at scale, or complex cross-channel modeling. It is better suited to monitoring and operational listening than to heavy research programs. Organizations with dedicated insights teams may require additional tooling for deeper analysis.
Data access and integrations constraints
Some channels and historical depth depend on third-party platform policies, which can limit completeness for certain networks or content types. Integration options and API depth may not meet requirements for enterprises that need extensive data warehousing, custom BI, or complex governance workflows. Teams should validate source coverage, retention, and integration needs during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Individual | $199 per month (monthly) / $149 per month (billed annually) | 3 keywords; 2,000 mentions/month; 1 user; updates every 12h; AI Sentiment Analysis. 14-day free trial available (no credit card). |
| Team | $299 per month (monthly) / $249 per month (billed annually) | 7 keywords; 10,000 mentions/month; unlimited users; updates every hour; priority support; AI Sentiment Analysis. |
| Pro | $399 per month (monthly) / $299 per month (billed annually) | 12 keywords; 40,000 mentions/month; unlimited users; realtime updates; priority support; Lightning Search; AI Sentiment Analysis; AI Events Detection; AI Brand Assistant; AI Insights (for 2 projects); AI Topics (for 2 projects); Smart Context Search (add-on). |
| Business | $599 per month (monthly) / $499 per month (billed annually) | 25 keywords; 100,000 mentions/month; unlimited users; realtime updates; priority support; Lightning Search; AI Sentiment Analysis; AI Events Detection; AI Brand Assistant; AI Insights (for 5 projects); Unlimited AI Topics; Smart Context Search (add-on); Client Success Lead; Advanced Reports. |
| Enterprise | from $1499 per month (billed annually) | Custom keyword count and mentions limit; unlimited users; realtime updates; priority support; Lightning Search; full AI feature set (Unlimited AI Insights/Topics); Smart Context Search (add-on); Client Success Lead; Advanced Reports; Dedicated consulting. Custom pricing — contact sales. |
Notes: API access available as an extra fee ($99). Brand24 offers a 14-day free trial (no credit card required) and a 30-day money-back guarantee (exclusions apply for custom plans). Pricing and features sourced from Brand24's official pricing page.
Seller details
Brand24 S.A.
Wrocław, Poland
2011
Public
https://brand24.com/
https://x.com/brand24
https://www.linkedin.com/company/brand24/
