Mentionlytics
Media monitoring software
Social media analytics software
Social media listening tools
Social media management tools
Public relations (PR) software
Social media marketing software
Facebook data mining software
Facebook page management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free Trial
Free version unavailable
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- Education and training
What is Mentionlytics
Mentionlytics is a media monitoring and social listening platform that tracks brand, keyword, and competitor mentions across online news, blogs, and major social networks. It is used by marketing, PR, and customer support teams to monitor reputation, identify engagement opportunities, and report on share of voice and sentiment. The product combines real-time alerts with dashboards for analytics and basic publishing/engagement workflows. It is typically positioned for small to mid-sized teams that need cross-channel monitoring without enterprise-scale implementation.
Broad web and social coverage
Mentionlytics monitors mentions across social networks and the wider web (news sites, blogs, forums, and other online sources), supporting brand and keyword tracking beyond a single channel. This helps teams consolidate monitoring that might otherwise require separate tools for social and web. It also supports tracking for multiple brands, competitors, or campaigns within one workspace.
Actionable alerts and workflows
The platform provides alerts for new mentions and spikes, enabling faster response for PR and customer care use cases. Users can triage mentions, tag or categorize them, and route items for follow-up. These workflow features support day-to-day monitoring operations rather than only retrospective analytics.
Reporting for PR and marketing
Mentionlytics includes dashboards and reports for volume trends, sentiment, top sources, and influencer/author identification. These outputs align with common PR reporting needs such as coverage summaries and share-of-voice style comparisons. Exportable reporting supports periodic stakeholder updates without requiring a separate BI tool for basic metrics.
Not an enterprise intelligence suite
Compared with larger consumer intelligence platforms, Mentionlytics typically offers fewer advanced research capabilities such as deep audience segmentation, large-scale paneling, or highly customizable data science workflows. Organizations needing complex taxonomy management, extensive historical data access, or bespoke analytics may find limitations. It is generally better suited to operational monitoring and standard reporting than to heavy research programs.
Data access depends on platforms
Coverage depth for certain networks (including Facebook/Instagram) is constrained by each platform’s API rules and privacy restrictions. As a result, “data mining” and page-level insights may be limited to owned assets and publicly available content rather than comprehensive user-level data. Teams should validate exactly which Facebook Page metrics and post-level data are supported for their use case.
Management features are lighter
While it supports engagement and some publishing/management functions, it is not designed as a full social media management suite with extensive content planning, approvals, and multi-brand governance. Larger teams may require more robust role-based controls, complex approval chains, and integrated asset management. Some organizations will pair it with a dedicated publishing tool if social management is a primary requirement.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $49/month (billed yearly) | 3 keyword rules; 5k monthly mentions; 12 hours update; 10 social profiles; 2 users. |
| Essential | $169/month (billed yearly) | 10 keyword rules; 15k monthly mentions; 6 hours update; 20 social profiles; 10 users. |
| Advanced | $299/month (billed yearly) | 15 keyword rules; 50k monthly mentions; continuous update; 30 social profiles; unlimited users; Standard Reports included; AI Emotion Analysis. |
| Pro (Most popular) | $499/month (billed yearly) | 25 keyword rules; 100k monthly mentions; continuous update; 40 social profiles; unlimited users; Customizable Reports; AI Emotion Analysis; AI Mention Clustering. |
| Business | $749/month (billed yearly) | 40+ keyword rules; 200k+ monthly mentions; 60+ social profiles; unlimited users; White Label Reports; Separate client accounts (optional); includes all Pro features; Book a demo / Buy now options. |
| Enterprise | from $1299/month (billed yearly) | 100+ keyword rules; custom monthly mentions; 100+ social profiles; unlimited users; White Label Reports; Separate brand accounts (optional); includes all Pro features; Book a demo / Contact sales. |
