PR.co
Online newsroom software
PR CRM software
Press release distribution software
Public relations (PR) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€129 per month
Free Trial
Free version unavailable
Small
Medium
Large
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What is PR.co
PR.co is an online newsroom platform used to publish and manage press releases, brand stories, media assets, and contact information in a centralized, public-facing newsroom. It supports PR and communications teams that need a structured way to create press pages, host multimedia, and provide journalists with self-serve access to materials. The product emphasizes newsroom publishing workflows and presentation, with supporting features for media contacts and distribution integrations. It is typically used by in-house communications teams and agencies managing multiple brands or regions.
Structured online newsroom publishing
PR.co centers on building and maintaining a branded newsroom with pages for press releases, stories, and media kits. It provides a consistent place for journalists to find approved assets and background information. This aligns well with teams that prioritize owned-media publishing over one-off release posting.
Media asset and kit management
The platform supports hosting and organizing images, logos, documents, and other downloadable materials for press use. This reduces ad-hoc file sharing and helps keep assets current in one location. It is useful for organizations that frequently update brand materials or run recurring announcements.
PR workflow and collaboration focus
PR.co is designed around communications workflows such as drafting, publishing, and maintaining a release archive. It supports repeatable content creation and newsroom governance rather than acting only as a distribution endpoint. This can improve consistency across teams that publish regularly.
Distribution depth varies by market
Press release distribution capabilities are not always equivalent to dedicated wire services in terms of reach, regional options, and bundled media lists. Organizations that require guaranteed syndication breadth may still need a separate distribution provider. Fit depends on the geographies and outlets a team must reach.
Not a full PR CRM replacement
While PR.co supports managing media contacts and outreach-related tasks, it may not cover the full depth of PR CRM needs for complex relationship tracking, advanced segmentation, and multi-channel engagement. Teams with heavy pitching volume or complex stakeholder management may require a specialized CRM. The product’s core value remains newsroom publishing.
Monitoring and analytics may require add-ons
End-to-end PR measurement (e.g., broad media monitoring, alerting, and coverage analytics) is typically stronger in platforms built primarily for monitoring and intelligence. PR.co users may need integrations or additional tools to cover listening and comprehensive reporting. This can increase total tooling complexity for measurement-heavy programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Press Page (compact news site) | Starting at €129 per month | Entry-level product for small businesses/startups; includes PR CRM, pitching tools, press page; monthly subscription available; Startup Program offers €129/month for 12 months (eligibility applies) |
| Online Newsroom (Professional) | €297 per month (billed annually) | Fully branded newsroom, access for 5 users, unlimited news & media kits, multi-language support, collaboration and newsroom analytics; annual billing (option to pay monthly via sales) |
| Corporate / Enterprise | Custom pricing (contact sales) | Tailor-made corporate site, SSO, API access, dedicated account manager, Enterprise SLA, higher contact & email limits; requires sales/demo |
Notes: Team training and add-ons (e.g., Pioneer Academy at promotional €19/mo for customers, media list service at €399 per list) are offered as paid add-ons on the official site.
