Business Wire
PR analytics software
Press release distribution software
Public relations (PR) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
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Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Banking and insurance
- Manufacturing
What is Business Wire
Business Wire is a press release distribution service used to publish and disseminate corporate news to media outlets, financial platforms, and online channels. It is commonly used by public companies, investor relations teams, and PR/communications departments for regulatory, earnings, M&A, and corporate announcement workflows. The service emphasizes broad syndication, formatting and editorial support options, and distribution to both media and market-data audiences. It also provides reporting and visibility metrics tied to release pickup and reach.
Broad distribution network
Business Wire focuses on getting releases into established media, online news, and financial information channels. This is well suited to organizations that need consistent dissemination for corporate and investor communications. The distribution model is oriented around formal press release workflows rather than general-purpose media monitoring.
Investor relations use cases
The product is commonly used for earnings releases, material announcements, and other investor-facing communications. It supports structured release publishing that aligns with the needs of public companies and IR teams. Compared with tools centered on media databases and pitching, Business Wire is more directly aligned to release dissemination and market visibility.
Release reporting and metrics
Business Wire provides post-distribution reporting on where releases appear and related visibility indicators. These reports help communications teams document distribution outcomes and basic pickup. For teams that primarily need proof of dissemination rather than deep media intelligence, this can cover core measurement requirements.
Limited PR workflow breadth
Business Wire is primarily a distribution service, not an end-to-end PR operations platform. Capabilities such as media relationship management, journalist discovery, and pitching workflows are typically less central than in PR suites. Teams often need additional tools for ongoing outreach and newsroom management.
Analytics depth varies
The reporting is oriented around distribution results and pickup rather than comprehensive media monitoring and advanced sentiment or narrative analysis. Organizations that require continuous tracking across broadcast, social, and long-tail web sources may need separate monitoring and analytics products. This can increase total tooling complexity for communications measurement.
Cost scales with distribution
Press release distribution services commonly price by release volume, word count, and add-on options (e.g., multimedia, translations, targeting). This can make costs less predictable for teams with variable announcement cadence. Smaller organizations may find the model less economical than lighter-weight PR tools focused on outreach and owned-media publishing.
Plan & Pricing
Pricing model: Pay-per-release (usage-based) Free tier/trial: No permanently free plan; no time-limited trial shown on official site. Example costs (official website):
- Starting price: $475 — starting price for a 400-word press release (U.S. domestic local distribution). (Official pricing page shows this as the starting price.)
- Customized/packaged pricing: Business Wire offers customized pricing plans and bundles; customers are asked to contact Business Wire for quotes (no public flat pricing for national/international distribution or add-ons is listed on the pricing page). What every release includes (per official site): 400 words with unlimited hyperlinks; secure submission & distribution; full-color linked logo; rich-text formatting & financial tables; detailed analytics reports; 24/7 customer support; expert editorial review; customized callout text; social media sharing tools. Add‑ons / multimedia: Business Wire documents multimedia and interactive media services (photos, videos, interactive formats) but the official site’s multimedia pages describe capabilities and benefits without listing fixed public prices for attachments, additional words, or amplification. Customers are directed to “Talk to Our Team” / Get a Quote for exact costs. Notes / limitations: The official Business Wire pricing page provides a clearly stated starting price ($475 for 400 words, U.S. local) and emphasizes pay-per-release and customized pricing; it does not publish a full public price schedule for national/regional/international circuits, per-100-word overages, or multimedia attachment fees on the public pricing pages.
(Information sourced only from Business Wire’s official website pricing & multimedia pages.)
Seller details
Berkshire Hathaway Inc.
San Francisco, California, United States
1961
Subsidiary
https://www.businesswire.com/
https://x.com/businesswire
https://www.linkedin.com/company/business-wire
