PushOwl
Push notification software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Media and communications
What is PushOwl
PushOwl is a web push notification platform focused on helping e-commerce teams send browser-based notifications to subscribers. It is commonly used by Shopify merchants to run automated campaigns such as abandoned cart reminders, back-in-stock alerts, and promotional broadcasts. The product emphasizes quick setup through Shopify integration and prebuilt automation flows, with segmentation and analytics to measure notification performance.
Strong Shopify-native workflow
PushOwl is designed around Shopify use cases and provides an app-based setup that fits common merchant workflows. It supports typical e-commerce automations such as abandoned cart and back-in-stock notifications. This focus reduces implementation effort compared with broader customer engagement suites that require more configuration across channels.
Automation and segmentation features
The product includes automated push flows and audience segmentation to target subscribers based on behavior and attributes. It supports campaign scheduling and performance reporting for optimization. These capabilities cover many day-to-day needs for lifecycle messaging without requiring a full marketing automation platform.
Web push channel specialization
PushOwl concentrates on browser push notifications, which can be useful for re-engaging site visitors without requiring an email address or app install. It provides tools to manage opt-ins and send campaigns to subscribers across supported browsers. For teams prioritizing web push as a primary channel, the feature set is more focused than multi-channel platforms.
Limited multi-channel breadth
PushOwl primarily addresses web push notifications rather than offering a full suite across email, SMS, in-app, and on-site personalization. Organizations looking for unified orchestration across multiple channels may need additional tools. This can increase vendor sprawl and complicate attribution across channels.
E-commerce centric positioning
The product’s core templates and automations are oriented toward retail and Shopify-centric scenarios. Non-commerce use cases (e.g., SaaS product messaging or complex B2B journeys) may require more custom work or may not map cleanly to the built-in flows. Teams outside e-commerce may find broader customer engagement platforms a better fit.
Browser and consent constraints
Web push performance depends on browser support and user opt-in rates, which can vary by device and region. Changes in browser policies and notification fatigue can reduce reach over time. These constraints are inherent to the channel and can limit results compared with channels that have more consistent deliverability.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $0 per month | Up to 500 web push impressions/month; 500 emails/month included; unlimited subscribers; basic reports; core email features (templates, editor, automation basics). Source: PushOwl pricing page. |
| Plus | Starting at $19 per month (10,000 web push) | 10,000–30,000 web push impressions tiers. Pricing slabs shown in PushOwl docs: 10k = $19/mo, 20k = $38/mo, 30k = $57/mo. Includes all Basic features + abandoned cart automation, hero image support, subscriber import/export and more. |
| Power | Starting at $79 per month (25,000 web push) | Scalable 25k–500k+ web push tiers. Official pricing slabs: 25k = $79/mo, 50k = $149/mo, 100k = $299/mo, 150k = $449/mo, 250k = $599/mo, 500k = $999/mo; 500k+ = contact sales. Includes all Plus features, remove branding, full automation suite, priority support and enterprise features. |
Email & SMS (usage/credits):
- Email: Free tier includes 500 emails/month; unlimited contacts. (Included with PushOwl/Brevo integration.)
- SMS credits: tiered credit packs (official examples): 750 credits = $7.50; 1,000 = $10.00; 2,500 = $25.00; 3,750 = $37.50; 5,000 = $45.00; 7,500 = $67.50; 10,000 = $90.00; 12,500 = $112.50; 15,000 = $135.00; 17,500 = $157.50; 20,000 = $180.00. For 20,000+ credits contact sales. (All figures per PushOwl docs.)
Seller details
PushOwl Inc.
San Francisco, California, United States
2017
Private
https://www.pushowl.com/
https://x.com/pushowlapp
https://www.linkedin.com/company/pushowl
