Odoo Social Marketing
Push notification software
Social media management tools
Live chat software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$24.90 per user per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Education and training
- Accommodation and food services
What is Odoo Social Marketing
Odoo Social Marketing is a module within the Odoo business application suite used to plan, publish, and monitor social media content from a centralized interface. It targets small to mid-sized organizations that want social posting and basic performance tracking connected to CRM, marketing, and website workflows already running in Odoo. The product emphasizes cross-app integration (e.g., leads, campaigns, website pages) and supports multi-company and multi-user collaboration typical of ERP-style deployments. It is commonly deployed as part of a broader Odoo implementation rather than as a standalone social platform.
Native integration with Odoo apps
The module connects social activity with Odoo CRM, Marketing Automation, Email Marketing, and Website, enabling users to relate posts to campaigns, leads, and content assets. This reduces the need for separate connectors and manual reconciliation across systems. For organizations already standardized on Odoo, it can simplify governance and user management through a single platform.
Centralized publishing workflow
Users can draft, schedule, and publish posts across supported social channels from one workspace. Team collaboration features align with Odoo’s general record-based workflow (assignments, activities, and access rights). This supports consistent processes for approvals and content calendars when multiple users contribute.
Unified reporting and attribution context
Social metrics can be reviewed alongside other Odoo data, such as website traffic, lead records, and campaign objects, depending on the deployed modules. This provides a shared data model for reporting without exporting data into separate tools. It is useful for teams that prioritize operational reporting inside an ERP/CRM environment.
Not a full engagement suite
Despite being part of a broader marketing ecosystem, the Social Marketing module is not primarily designed for push notifications or live chat operations. Organizations needing advanced push orchestration, in-app messaging, or dedicated chat routing typically require additional Odoo modules or separate specialized products. This can increase implementation scope when multi-channel engagement is a core requirement.
Depth varies by social network
Capabilities depend on what each social network’s APIs allow and what Odoo has implemented, which can limit advanced features such as granular listening, complex moderation, or deep analytics. Changes in third-party APIs can affect available functions over time. Teams with heavy social operations may find the feature set less comprehensive than dedicated social platforms.
Implementation and admin overhead
Value is highest when the organization already uses Odoo and can configure related apps, permissions, and workflows. For companies seeking a lightweight standalone social tool, Odoo’s broader platform setup can be more complex than necessary. Ongoing administration (users, access rights, modules, upgrades) may require IT or an Odoo partner.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| One App Free | $0 | One app (choose Social Marketing as your free app), unlimited users, Odoo Online (free forever). Source: Social Marketing app page. |
| Standard | $24.90 per user/month (annual) | Access to all Odoo apps, hosted on Odoo Online, includes hosting, backups, support; monthly billing option available at a higher per-user rate. (See Odoo Pricing page.) |
| Custom | $37.40 per user/month (annual) | All apps plus Odoo Studio, Multi-Company support, External API; hosting options: Odoo Online, Odoo.sh, or on-premise; contact sales for enterprise/custom arrangements. |
Seller details
Odoo S.A.
Ramillies, Belgium
2005
Private
https://www.odoo.com/
https://x.com/Odoo
https://www.linkedin.com/company/odoo/
