Pushy
Push notification software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Pushy
Pushy is a push notification service for web and mobile applications that provides APIs and SDKs to send notifications to Android, iOS, and web browsers. It is typically used by developers and product teams to implement transactional and engagement notifications, including real-time alerts and background updates. The product emphasizes direct integration into apps and websites, with delivery handled through platform push services and Pushy’s infrastructure. It is positioned as a developer-oriented notification backend rather than a full customer engagement suite with broad multichannel marketing automation.
Developer-focused APIs and SDKs
Pushy provides SDKs and APIs designed for engineering teams to integrate push notifications into apps and web properties. This approach fits teams that want programmatic control over payloads, topics, and delivery logic. Compared with broader engagement platforms in the space, it is more oriented toward implementation and delivery mechanics than campaign orchestration. This can reduce dependency on a marketing UI for notification sending.
Supports multiple push channels
The product supports push delivery for common endpoints such as Android and iOS, and also supports web push for browsers. This enables a single provider to cover multiple application surfaces where push is required. For organizations that primarily need push (not email/SMS/CRM), this can simplify architecture. It also supports typical push patterns like device tokens and topic-based messaging.
Suitable for transactional alerts
Pushy is commonly used for transactional and operational notifications such as account events, system alerts, and time-sensitive updates. Its API-driven model aligns well with event-based triggers from backend systems. This is useful when notifications must be generated by application logic rather than scheduled marketing campaigns. It can be deployed as a component within a broader stack that handles analytics and lifecycle messaging elsewhere.
Limited marketing automation features
Pushy is primarily a push delivery and integration service, not a full customer engagement platform. Organizations needing segmentation, journey builders, experimentation, and multichannel orchestration may need additional tools. This can increase total stack complexity when compared with suites that combine push with email/SMS and automation. Reporting and campaign management may be less comprehensive than in broader platforms.
Requires engineering ownership
Implementation typically requires developer time to integrate SDKs, manage tokens, and connect backend events to notification sends. Teams without dedicated engineering resources may find setup and ongoing maintenance more demanding than no-code tools. Operational tasks such as handling opt-in flows and platform-specific constraints remain the customer’s responsibility. This can slow adoption for marketing-led use cases.
Vendor details not fully verifiable
Publicly verifiable corporate information (such as definitive legal entity name, founding year, and headquarters) is not consistently available from authoritative sources in this context. This may complicate procurement due diligence, security reviews, and vendor risk assessments. Buyers may need to request formal documentation (e.g., legal entity details, security policies, and compliance attestations) directly from the vendor. Until confirmed, some vendor profile fields remain uncertain.
Plan & Pricing
Pricing model: Pay-as-you-go Free tier/trial: Free forever (no time limit) — up to 100 devices; no credit card required Pro (Production deployments): $0.005 per active device / month + $15 / month plan base cost. Includes unlimited push notifications; bulk discounts starting at 100k devices. Example calculation: 10,000 active devices → (10,000 × $0.005) + $15 = $65 / month. Enterprise: Hosted / self-hosted — custom pricing; contact sales for details (24/7 priority support, SLA options). Currency: All amounts in U.S. Dollars. Notes: Pushy defines "active device" differently per platform (iOS: app launched at least once during billing month; Web Push: visited website at least once during billing month; Android: installed/kept app installed at any point during billing month). Trial plan has lower API rate limits (trial: 60 RPM; default: 800 RPM) and capacity increases are available as paid add-ons.
