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URL Profiler

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Ease of management
Quality of support
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Pricing from
$19.95 per month
Free Trial
Free version unavailable
User corporate size
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User industry
  1. Media and communications
  2. Professional services (engineering, legal, consulting, etc.)
  3. Education and training

What is URL Profiler

URL Profiler is a desktop SEO utility that crawls and audits lists of URLs by pulling on-page, HTTP, and selected third-party metrics into a single exportable dataset. It is used by SEO practitioners and technical marketers for tasks such as content audits, redirect and status-code checks, indexation diagnostics, and link/content inventory analysis. The product focuses on bulk URL list processing and data enrichment rather than an all-in-one web platform for keyword research, rank tracking, and competitive analysis.

pros

Bulk URL auditing workflow

URL Profiler is designed to process large URL lists and return structured outputs for analysis. It supports common technical SEO checks such as HTTP status codes, redirect chains, canonical tags, robots directives, and basic on-page elements. This makes it practical for content inventories, migrations, and remediation backlogs where teams need URL-level evidence. The output format is oriented toward spreadsheet/BI workflows rather than in-app dashboards.

Data enrichment and exports

The tool consolidates multiple signals per URL into a single report, reducing manual lookups across tools. It is commonly used to enrich URL lists with crawl data and selected external metrics (where integrations/keys are available). Exports are straightforward for further filtering, pivoting, and joining with analytics or log data. This approach fits analysts who prefer to work in Excel, Google Sheets, or data warehouses.

Desktop control for audits

As a desktop application, URL Profiler can be run on-demand without relying on a hosted crawl quota or shared cloud workspace. Users can tune runs for specific URL sets (e.g., only redirected URLs, only parameterized URLs, only sitemap URLs). This can be useful for agencies and consultants who need repeatable, client-specific audits. It complements broader SEO suites by filling a URL-list auditing niche.

cons

Not an all-in-one suite

URL Profiler does not aim to replace broader SEO platforms that provide integrated keyword research, rank tracking, site monitoring, and competitive datasets in one UI. Teams looking for ongoing campaign management, dashboards, and automated reporting may need additional tools. Its value is strongest in ad hoc audits and URL-level analysis rather than continuous SEO operations. As a result, it can be a secondary tool in a larger stack.

Desktop deployment constraints

Because it runs locally, performance and scale depend on the user’s machine resources and network conditions. Collaboration features typical of web platforms (shared projects, role-based access, centralized history) are limited compared with cloud products. IT policies can also affect installation and updates in managed environments. This can be a barrier for larger organizations standardizing on browser-based tooling.

Third-party metrics dependency

Some enrichment capabilities rely on external services and API access, which can require separate subscriptions and API keys. Data availability, rate limits, and metric definitions are controlled by those providers, not by URL Profiler. This can introduce variability in cost and completeness across projects. Users may need to validate which integrations are supported for their specific audit requirements.

Plan & Pricing

Plan Price Key features & notes
Solo $19.95 per month (billed yearly) Max URLs per import: 5,000; Unlimited URLs per month; Windows/Mac (Desktop only); 1 device license; displayed on official pricing page as billed yearly.
Pro $25.95 per month (billed yearly) Max URLs per import: 1,000,000*; Unlimited URLs per month; Windows/Mac (Desktop or Server); 2 device licenses; "Start free trial" (No credit card required) shown on official pricing page.
Agency $64.95 per month (billed yearly) Max URLs per import: 1,000,000*; Unlimited URLs per month; Windows/Mac (Desktop or Server); 20 device licenses (each user must be employed by the agency and have an agency email address).

*1,000,000 URLs is noted on the official site as the Excel row limit / import limit; the site warns processing this many URLs may require significant computer resources.

Seller details

URL Profiler (operated by Patrick Hathaway)
Private
https://urlprofiler.com/
https://x.com/urlprofiler

Tools by URL Profiler (operated by Patrick Hathaway)

URL Profiler

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