Emotive
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$100 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Emotive
Emotive is an SMS marketing and conversational messaging platform used to run text-based campaigns and manage two-way customer conversations. It is commonly used by consumer brands and retail teams to capture leads, send promotions, and support sales workflows over SMS. The product emphasizes compliant texting, list growth tools, and automation for lifecycle messaging. It also supports integrations to connect SMS activity with ecommerce and CRM systems.
Two-way conversational SMS workflows
Emotive supports two-way texting so teams can handle replies, qualify leads, and move conversations toward purchase or appointment. This is useful for sales and support scenarios where inbound responses matter, not just outbound blasts. Shared inbox and conversation management features help multiple agents collaborate. Compared with more email-first marketing suites, the SMS conversation layer is a primary workflow rather than an add-on.
Automation for lifecycle messaging
The platform provides automation to trigger texts based on customer actions and timing (for example, welcome flows, abandoned checkout follow-ups, and post-purchase outreach). This reduces manual sending and helps standardize messaging across campaigns. Automation also supports segmentation and personalization based on customer attributes and events. These capabilities align with common requirements in SMS marketing programs that need repeatable journeys.
Compliance-oriented SMS features
Emotive includes features intended to support SMS compliance such as opt-in/opt-out handling and messaging controls aligned with carrier and regulatory expectations. This helps teams operationalize consent management and reduce the risk of sending to non-consented recipients. Compliance tooling is particularly important for brands scaling SMS volume. It can be a differentiator versus general-purpose CRMs that offer basic texting without dedicated compliance workflows.
SMS-centric, limited omnichannel depth
Emotive is primarily focused on SMS, so organizations seeking a single platform for deep email marketing, ads, and multi-channel orchestration may need additional tools. While integrations can bridge gaps, cross-channel reporting and orchestration may not be as unified as in broader marketing platforms. This can increase operational complexity for teams running coordinated campaigns across many channels. Fit depends on whether SMS is the main channel or one of several peers.
Integration needs vary by stack
The value of Emotive often depends on how well it connects to an organization’s ecommerce, CRM, and data tools. Some integrations may require configuration effort, middleware, or custom work to achieve desired event tracking and segmentation. If key systems are not supported out of the box, implementation timelines can increase. Teams should validate required integrations (and data fields/events) during evaluation.
Cost sensitivity at higher volumes
SMS programs can become expensive as contact lists and message volume grow, and pricing is often tied to usage and carrier fees. Organizations with high-frequency messaging or large audiences may need careful forecasting and governance to control spend. This is a common constraint across SMS marketing tools, but it can be more visible when SMS is the primary engagement channel. Budget planning should include both platform fees and per-message delivery costs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $100/mo + $0.015 per SMS, $0.025 per MMS | Monthly contract, no minimum spend; List size: <2,000; Lite dedicated onboarding; Dedicated Customer Success Manager; Access to Support and Help Center. |
| Pro | $200/mo + $0.01 per SMS, $0.02 per MMS | $200 minimum spend; List size: 2,000–5,000; Includes everything in Starter; Dedicated Copywriter; Dedicated Slack Channel. |
| Advanced | $300/mo + $0.008 per SMS, $0.016 per MMS | $400 minimum spend; List size: 5,000–10,000; Includes everything in Pro; Free Emotive Pixel for SMS (not email). |
| Enterprise | Custom pricing | Messaging fees vary; List size: >10,000; Whiteglove support; Dedicated Slack Channel; Free Attribution Tool; Custom design resources; Contact sales for pricing. |
