TrueDialog
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$119 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Construction
- Public sector and nonprofit organizations
- Professional services (engineering, legal, consulting, etc.)
What is TrueDialog
TrueDialog is an SMS and MMS messaging platform used to run compliant text-message campaigns and two-way conversations with customers. It supports use cases such as marketing promotions, customer service messaging, appointment reminders, and internal notifications. The product emphasizes business texting features such as short codes, toll-free and 10DLC messaging, opt-in/opt-out management, and integrations with common business systems. It is typically used by marketing, customer engagement, and operations teams that need scalable texting with reporting and compliance controls.
Supports multiple messaging routes
TrueDialog supports common business messaging options including 10DLC, toll-free messaging, and short codes, which helps organizations match throughput and use-case requirements. This flexibility is useful for teams that need both conversational texting and higher-volume campaign delivery. It also reduces the need to manage separate vendors for different SMS sending types.
Two-way texting workflows
The platform supports two-way SMS/MMS, enabling replies, routing, and ongoing conversations rather than one-way blasts only. This fits customer engagement and service scenarios where responses must be captured and acted on. Compared with tools that focus primarily on email-first automation, TrueDialog is oriented around texting as a primary channel.
Compliance and consent controls
TrueDialog includes opt-in/opt-out handling and messaging compliance features aligned with common US texting requirements. These controls help teams manage consent status and reduce operational risk when running campaigns. The product also supports message templates and reporting that can assist with auditability and governance.
SMS-first, limited omnichannel
TrueDialog is primarily focused on SMS/MMS rather than providing a broad omnichannel marketing suite. Organizations looking for tightly integrated email, web, ads, and advanced cross-channel journey orchestration may need additional systems. This can increase integration and data synchronization work.
Automation depth varies by use case
While the platform supports campaigns and conversational workflows, it may not match the depth of full marketing automation platforms for complex segmentation, multi-step lifecycle journeys, and attribution. Teams with sophisticated lead scoring or multi-channel nurture requirements may need a separate automation layer. The practical impact depends on how much logic must live inside the texting tool versus upstream systems.
Carrier ecosystem complexity remains
Even with built-in support for 10DLC/toll-free/short code, organizations still need to navigate carrier policies, brand registration, and content restrictions that can affect deliverability and timelines. Implementation often requires coordination on use cases, message content, and consent language. This is a common constraint in business texting and can slow rollout for new programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Small Business | $119 per month (annual contract) | Up to 5,000 messages/mo. Overages: $0.024 per message. Unlimited users, Core Platform, Priority Support, Automated 10DLC registration. All contracts are annual. |
| Business Pro | $425 per month (annual contract) | Up to 25,000 messages/mo. Overages: $0.018 per message. Unlimited users, Core Platform, CRM & MAP integrations (Salesforce/HubSpot/MS Dynamics), Dedicated Account Manager. |
| Enterprise | $900 per month (annual contract) | Up to 60,000 messages/mo. Overages: $0.015 per message. Unlimited users, Core Platform, Enterprise features, Dedicated Account Manager, AI-Assistant, SSO available. |
| Complete Plans (Custom) | Starting at $1,000 per month (annual contract) | Custom high-volume plans; Overages: $0.012 per message. Includes dedicated account management, product development input, TrueDelivery®. Request pricing. |
API / Pay-as-you-go (official API pricing table published on TrueDialog site):
| Monthly volume (messages/mo) | SMS Outbound (long code & toll-free) | SMS Inbound |
|---|---|---|
| 1–150,000 | $0.0079 | $0.0079 |
| 150,001–300,000 | $0.0077 | $0.0077 |
| 300,001–500,000 | $0.0075 | $0.0075 |
| 500,001–750,000 | $0.0073 | $0.0073 |
| 750,001–1,000,000 | $0.0071 | $0.0071 |
| 1,000,001+ | $0.0069 | $0.0069 |
Other published add-on / number fees (from official pricing page): RCS Agents & Long Codes $9.99/mo; Short Codes $799/mo; Vanity Short Codes $1,499/mo; Branded URL Shortener $99/mo. Carrier pass-through fees are billed separately (see Carrier Pass-Through Fees page). All contracts are annual; carrier pass-through fees not included.
