GRIN
Influencer marketing platforms
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$399 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Retail and wholesale
- Accommodation and food services
What is GRIN
GRIN is an influencer marketing platform used by consumer brands and e-commerce teams to discover creators, manage relationships, and run influencer campaigns end to end. It centralizes creator recruitment, outreach, product seeding, content/usage rights tracking, and performance reporting in one system. The product emphasizes workflow management and integrations with common e-commerce and social platforms to connect creator activity to sales and campaign outcomes.
End-to-end creator workflows
GRIN supports a broad set of influencer program tasks in one place, including creator discovery, outreach, contracting, product seeding, and campaign execution. This reduces reliance on spreadsheets and disconnected tools for day-to-day program operations. It is well-suited to teams running ongoing creator programs rather than one-off campaigns.
E-commerce and sales attribution
The platform is designed to connect influencer activity to commerce outcomes through integrations and tracking mechanisms (for example, codes/links and order-level reporting where supported). This helps teams evaluate creator performance beyond engagement metrics. It can be useful for brands that need to report ROI and optimize spend across creators and campaigns.
Creator relationship management focus
GRIN includes CRM-style capabilities to store creator profiles, communication history, and collaboration status. This supports repeat collaborations and structured relationship management across multiple team members. It aligns with organizations that treat creators as long-term partners rather than purely transactional placements.
Pricing not self-serve
GRIN typically sells via sales-led contracts rather than transparent self-serve pricing. This can slow evaluation and make it harder for smaller teams to predict total cost of ownership. Organizations with limited budgets may find entry costs higher than lighter-weight tools.
Implementation and data upkeep
To get consistent reporting, teams often need to configure integrations, tracking conventions, and internal workflows. Ongoing data hygiene (creator records, campaign statuses, link/code governance) can require dedicated operational effort. Without process discipline, reporting and CRM value can degrade over time.
Influencer-centric, not full SMM suite
While it supports social campaign execution and reporting for creators, GRIN is not primarily a full social media publishing and community management platform for brand-owned channels. Teams may still need separate tools for scheduling posts, inbox management, and organic social analytics. This can increase the number of systems in a broader social stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free Trial | Free for 30 days | Instant platform access: Creator Search & CRM, Campaign Management, Social Listening (time-limited trial). |
| Lite | $399 per month | Integrated Email, Branded Briefs, Gifting Management, Basic Reporting, Affiliate Management; capacity and limits apply. |
| Essentials | $699 per month | Centralized Content Library, Advanced Content Management, Slack & Google Drive integrations; higher capacity limits. |
| Growth | $1,149 per month | Report Builder, Deep Links, Advanced Affiliate Attribution, Content Approvals; larger creator & CRM capacity. |
| Complete | $1,799 per month | Integrated Creator Payments, 1099 Processing, API Access, Team Roles & Permissions; highest capacity and enterprise-oriented features. |
Seller details
GRIN, Inc.
Sacramento, CA, USA
2014
Private
https://grin.co/
https://x.com/grin
https://www.linkedin.com/company/grinco/
