Dovetale
Influencer marketing platforms
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Completely free
Free Trial unavailable
Free version
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Real estate and property management
What is Dovetale
Dovetale is an influencer relationship management and affiliate-style tracking platform used by consumer brands to recruit creators, manage collaborations, and attribute sales to creator-driven campaigns. It supports workflows such as creator discovery, outreach, product seeding, campaign management, and performance reporting. The product emphasizes managing a brand’s creator community and tracking outcomes across social channels and commerce links rather than general-purpose social publishing.
Creator CRM and workflows
Dovetale provides a centralized system to store creator profiles, communication history, and collaboration details. This supports repeatable processes for recruiting, onboarding, and managing creators over time. For teams running ongoing ambassador or affiliate-like programs, the CRM approach reduces reliance on spreadsheets and ad-hoc email threads.
Sales attribution for creators
The platform supports tracking outcomes from creator activity using trackable links and/or codes to connect content to downstream commerce results. This helps teams evaluate creator performance beyond engagement metrics. It aligns with programs that need partner-level reporting similar to affiliate operations, but focused on creators.
Program management and reporting
Dovetale includes tools to organize campaigns, manage deliverables, and review performance in one place. Reporting consolidates creator activity and results to support budget allocation and partner decisions. This is useful for brands that need consistent measurement across many small creator relationships.
Limited social publishing focus
Dovetale is oriented toward influencer/creator program operations rather than full social media marketing suites. Organizations that need broad social scheduling, community management, and paid social optimization may require additional tools. This can increase tool sprawl for teams expecting an all-in-one social platform.
Attribution can be incomplete
Like many creator tracking approaches, results depend on link/code usage and the customer journey. Sales that occur without tracked interactions or across devices can be difficult to attribute. Teams with complex multi-touch measurement requirements may need supplemental analytics or data warehouse integration.
Fit varies by program maturity
The platform is most effective when a brand runs a structured creator program with defined workflows and measurable goals. Smaller teams running occasional one-off collaborations may not use enough of the system to justify process overhead. Implementation effort can increase when migrating existing creator data and standardizing processes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (via Shopify Collabs) | $0 — Free to install | Recruit creators; custom application page; affiliate/referral tracking; gifting; automated commission payouts. App page states "Free to install" and notes "additional charges may apply" (2.9% commission processing fee on automatic payments may apply). All charges billed in USD per Shopify app listing. |
| Paid tiers / subscription plans | Not listed on official vendor pages | Dovetale blog (official) states that Dovetale removed its paid pricing plans and made the Community app free for all Shopify merchants; no active paid subscription tiers are shown on the official Shopify Collabs app listing or Dovetale's site. |
Seller details
Shopify Inc.
Ottawa, Ontario, Canada
2006
Public
https://www.shopify.com/
https://x.com/Shopify
https://www.linkedin.com/company/shopify/
