Scrunch
Influencer marketing platforms
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$250 per month
Free Trial
Free version unavailable
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What is Scrunch
Scrunch is an influencer marketing platform used to discover, evaluate, and manage creators for brand campaigns. It supports workflows such as influencer search, profile vetting, relationship management, and campaign coordination for marketing teams and agencies. The product emphasizes creator data and organization features to help teams build and maintain influencer programs over time.
Influencer discovery and vetting
Scrunch focuses on finding and evaluating creators using searchable profiles and audience-related data. This supports shortlisting and due diligence before outreach. It fits teams that need repeatable influencer selection processes rather than one-off collaborations.
Program organization and CRM workflows
The platform supports organizing creators into lists/segments and tracking relationship status over time. This helps teams manage ongoing influencer programs and reduce reliance on spreadsheets. It is useful when multiple stakeholders need visibility into creator history and notes.
Campaign coordination features
Scrunch provides tools to manage campaign-related activities such as tracking collaborations and maintaining campaign records. This can centralize information that otherwise lives across email, documents, and social platforms. It supports operational consistency for agencies or in-house teams running multiple campaigns.
Limited affiliate network depth
Compared with partner/affiliate network products in the broader partnership space, Scrunch is not primarily positioned as a full affiliate network with built-in publisher recruitment at scale. Organizations that need extensive network access, contracting, and payout rails may require additional systems. This can increase tool fragmentation for partnership teams that run both influencer and affiliate programs.
Reporting varies by channel access
Influencer performance measurement often depends on what data is available via platform APIs, creator permissions, or manual inputs. As a result, reporting completeness can vary by social network and campaign setup. Teams with strict attribution requirements may need supplemental analytics or tracking approaches.
Integrations and automation may be narrower
Influencer platforms commonly offer fewer out-of-the-box integrations than broader marketing automation or partnership ecosystems. If Scrunch’s native connectors do not match an organization’s CRM, BI, or workflow stack, teams may rely on exports or custom work. This can add operational overhead for larger programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $250 per month (billed annually) or $300 month-to-month | 3 user licenses; 350 custom prompts; 1,000 industry prompts; 3 personas; 5 page audits; includes 7-day free trial (no credit card required); 30-min onboarding; Google SSO; email support |
| Growth | $417 per month (billed annually) or $500 month-to-month | 5 user licenses; 700 custom prompts; 2,500 industry prompts; 5 personas; 10 page audits; Slack + email support; 30-min onboarding; Google SSO; strategy reviews |
| Enterprise | Custom pricing | Everything in Growth plus enterprise security (SAML/OIDC), Enterprise Data API, dedicated GTM/account team, expanded scale for users/prompts/audits/personas; contact sales |
Additional notes: Add 1 user seat = $25/month; add up to 5 additional seats = $75/month; Annual billing offers ~17% discount (effectively 2 months free).
Seller details
Scrunch
