Tailwind
Social media analytics software
Social media listening tools
Social media management tools
Social media suites
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$17.99 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Tailwind
Tailwind is a social media management platform focused on planning, scheduling, and optimizing content for visual social networks, with a strong emphasis on Pinterest and Instagram workflows. It is used by small businesses, creators, and marketing teams to build posting calendars, manage content libraries, and track performance for supported channels. The product also includes features for hashtag and content recommendations and community-based distribution for Pinterest. Compared with broader social media suites, Tailwind is more specialized by network and workflow rather than offering full cross-network coverage and enterprise listening.
Pinterest-first scheduling workflows
Tailwind provides scheduling and publishing tools designed around Pinterest-specific needs such as pin scheduling, interval posting, and content reuse. It supports planning at scale with queues and calendar-based workflows that fit teams managing high volumes of visual content. For organizations where Pinterest is a primary acquisition channel, this specialization can reduce manual work compared with general-purpose schedulers.
Content optimization recommendations
Tailwind includes tools that help users choose hashtags and optimize posting timing based on account activity and historical performance. These features support day-to-day execution for small teams that do not have dedicated analysts. The recommendations are embedded in the publishing workflow, which can shorten the path from drafting to posting.
Built-in performance reporting
Tailwind offers analytics and reporting oriented to the networks it supports, including post-level and account-level performance views. Users can monitor outcomes of scheduled content and iterate on creative and cadence. For SMB use cases, the reporting is typically sufficient without requiring a separate analytics product.
Limited network breadth
Tailwind is best known for Pinterest and Instagram use cases and does not provide the same breadth of channel coverage as broader social media suites. Organizations running unified programs across many networks may need additional tools for scheduling and reporting elsewhere. This can increase operational complexity when teams want a single cross-channel calendar and governance model.
Not an enterprise listening platform
Tailwind is primarily a publishing and optimization tool rather than a full social listening and consumer intelligence system. It does not typically replace products built for large-scale data ingestion, sentiment analysis, and complex query-based monitoring across the open web. Brands with formal insights teams may still require a dedicated listening solution.
Governance and compliance depth
Compared with enterprise-focused platforms, Tailwind generally offers fewer advanced controls for complex approval chains, granular role-based permissions, and audit/compliance requirements. Larger organizations with strict brand governance may find limitations in workflow customization. Teams may need to supplement with internal processes or additional tooling.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free Forever | $0 /mo USD | 5 Tailwind Credits/mo; 5 Posts per month across Instagram, Pinterest & Facebook; 1 account; 5 Post Designs/mo; 1 Tailwind Community (+30 submissions/mo); Smart.bio Custom Link; Basic Analytics; 1 user. |
| Pro | $29.99 /mo (billed monthly) or $17.99 /mo (billed annually) | 150 Tailwind Credits/mo; 150 Posts/mo across Instagram, Pinterest & Facebook; 1 account; 200 Post Designs/mo; 5 Tailwind Communities (+30 submissions/mo); Smart.bio Custom Link; Advanced Analytics; 1 user. |
| Advanced | $54.99 /mo (billed monthly) or $29.99 /mo (billed annually) | 300 Tailwind Credits/mo; 300 Posts per month across Instagram, Pinterest & Facebook; 2 accounts; Unlimited Post Designs; Unlimited Tailwind Communities (+Unlimited submissions/mo); Smart.bio Custom Link; Advanced Analytics; 2 users. |
| Max | $99.99 /mo (billed monthly) or $49.99 /mo (billed annually) | 1000 Tailwind Credits/mo; Unlimited Posts per month across Instagram, Pinterest & Facebook; 3 accounts; Unlimited Post Designs; Unlimited Tailwind Communities (+Unlimited submissions/mo); Smart.bio Custom Link; Advanced Analytics; 5 users. |
Seller details
Tailwind Labs, Inc.
Oklahoma City, Oklahoma, USA
2012
Private
https://www.tailwindapp.com/
https://x.com/tailwindapp
https://www.linkedin.com/company/tailwindapp/
