Popsters
Social media analytics software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Popsters and its alternatives fit your requirements.
$19.90 unspecified
Free Trial
Free version unavailable
Small
Medium
Large
-
What is Popsters
Popsters is a social media analytics tool that analyzes posts from supported social networks to help users understand content performance. It is used by social media managers, marketers, and agencies to compare posts, identify top-performing content, and export reports. The product focuses on post-level metrics, sorting and filtering by engagement indicators, and generating downloadable analytics outputs rather than providing a full social listening or enterprise intelligence suite.
Post-level performance analysis
Popsters centers on analyzing individual posts and their engagement metrics, which supports practical content optimization workflows. Users can sort, filter, and compare posts to identify patterns in formats, timing, and topics. This is useful for teams that need quick insights on what content performs best without deploying a broader consumer intelligence platform.
Cross-page and competitor comparisons
The tool supports comparing performance across multiple pages or accounts within the same network to benchmark content. This helps agencies and in-house teams evaluate different brands, regions, or campaigns using consistent views. It provides a lightweight alternative to broader marketing suites when the primary need is comparative post analytics.
Exportable reporting outputs
Popsters provides reporting and export options that support sharing results with stakeholders. Exportable tables and summaries can be used for recurring performance reviews and client reporting. This reduces manual work compared with collecting post metrics directly from each native platform interface.
Limited enterprise listening depth
Popsters is oriented to owned/observed page content analytics rather than large-scale social listening and consumer intelligence. Organizations that require broad mention capture, sentiment at scale, or advanced topic modeling may need additional tools. This can be a constraint for PR, research, or brand intelligence teams with enterprise requirements.
Narrower marketing workflow coverage
Compared with full social media marketing suites, Popsters is less focused on end-to-end workflows such as publishing, approvals, community management, and paid social management. Teams may need separate systems for scheduling, inbox management, and campaign execution. This increases tool fragmentation for organizations seeking an all-in-one platform.
Unclear vendor transparency details
Publicly verifiable information about the operating company (legal entity name, headquarters, and founding year) is not consistently available from common business directories. This can complicate vendor due diligence, procurement, and risk assessments. Buyers may need to request formal company details directly from the vendor before contracting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (trial) | Free | 1 social media; 7-day test; 10 analyzes in trial. |
| Paid (single-network) | $19.90 | For 1 social network; Unlimited analyzes of pages; Reports generation available. Billing period/frequency not specified on the visible pricing content. |
Seller details
Popsters
Kyiv, Ukraine
2014
Private
https://popsters.com/
https://x.com/popsters_com
https://www.linkedin.com/company/popsters
