Strutta
Sweepstakes software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$240 per month
Free Trial
Free version unavailable
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What is Strutta
Strutta is a web-based platform for running digital promotions such as sweepstakes, contests, and other campaign-based experiences. It is used by marketing teams and agencies to collect entries, manage rules and eligibility, and publish promotions on web and social channels. The product emphasizes templated campaign creation and promotion management features rather than broader marketing automation.
Promotion-focused campaign templates
Strutta centers on building sweepstakes and contest-style campaigns using reusable templates and configurable entry mechanics. This can reduce setup time for common promotion formats compared with building custom pages from scratch. It also helps standardize campaign structure across multiple promotions. The approach fits teams that run recurring promotional programs.
Entry and participant management
The platform supports collecting entries and managing participant data tied to a specific promotion. It typically includes tools to administer rules, eligibility, and winner selection workflows associated with sweepstakes-style campaigns. These capabilities align with operational needs for running time-bound promotions. It is most useful when the primary requirement is promotion execution rather than full-funnel marketing.
Multi-channel publishing options
Strutta is designed for publishing promotions to owned web properties and, depending on campaign type, social destinations. This supports distributing a single promotion concept across multiple channels without rebuilding the experience each time. It can be useful for agencies managing similar promotions for different clients. Channel support is oriented around promotion landing experiences and entry capture.
Unclear current product momentum
Publicly available information about Strutta’s current roadmap, release cadence, and support model is limited compared with more actively marketed promotion platforms. For buyers, this can increase diligence effort around product viability and long-term maintenance. It may also affect confidence in ongoing integrations and platform updates. Organizations with strict vendor governance may require additional validation.
Limited ecosystem and integrations
Compared with platforms that position themselves as broader marketing suites, Strutta appears more narrowly focused on promotions. As a result, prebuilt integrations with CRM, email service providers, analytics, and tag management may be fewer or require custom work. This can add implementation time for teams that need automated data sync and downstream nurturing. Integration requirements should be confirmed during evaluation.
May not fit complex programs
Teams running advanced referral programs, multi-step loyalty mechanics, or highly customized promotion logic may find template-driven promotion tools constraining. Complex compliance requirements (jurisdictional rules, age gating, prize fulfillment workflows) may also require additional process or customization outside the tool. If the program requires deep personalization or orchestration across channels, a more extensible platform may be a better fit. Buyers should validate flexibility with a proof of concept.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | $240 per month (billed annually) | 7-day free trial; Unlimited campaigns; Up to 100,000 entries/leads; Up to 100,000 social followers; Page views listed on site (50,000 / 100,000); 5 brands; Over 20 campaign types (sweepstakes, photo & video contests, landing pages, quizzes, polls, coupons, signup forms, hashtag campaigns); One shared user account; Email support; Basic campaign analytics; Real-time design & preview; No coding required. |
| Pro | $400 per month (billed annually) | 7-day free trial; All Standard features plus: Up to 350,000 entries/leads; Up to 350,000 social followers; 15 brands; Increased page views (250,000 / 500,000 listed); Customer Success Strategist; Email & phone support; Live training session; Geo-restriction; Full campaign analytics & reporting. |
| Enterprise | Call for Pricing | Unlimited campaigns, entries/leads, social followers and brands; Requires setup fee and 12-month commitment; Private domain; Unlimited user accounts; Geo-targeting; Advanced settings; Onboarding and training; Dedicated client success team; 24/7 email & phone support; Rights management; Add-ons: white-label, parent/child structure, workflow approvals, API/CRM/ESP integrations, SSO, custom integrations, Strutta logo removal. |
Seller details
Strutta (company information not consistently available from current official sources)
