Pickaw
Sweepstakes software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10 per month
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What is Pickaw
Pickaw is a sweepstakes and giveaway tool designed to help brands and creators run contests, commonly on social platforms, by collecting entries and selecting winners. It supports use cases such as comment-based giveaways, random winner selection, and basic contest administration for marketing campaigns. The product focuses on lightweight setup and execution rather than full marketing automation or complex promotion workflows.
Social giveaway winner selection
Pickaw centers on selecting winners from social engagement mechanics such as comments and interactions. This fits teams that need a straightforward way to run periodic giveaways without building a full campaign site. It reduces manual effort compared with exporting comments and drawing winners offline.
Quick setup for small teams
The product is oriented toward fast contest execution with minimal configuration. This is useful for creators and small marketing teams that run frequent, simple promotions. It can be easier to adopt than broader campaign platforms that require more design and workflow setup.
Focused contest administration
Pickaw provides core sweepstakes functions such as entry collection (depending on the promotion type) and winner picking. For organizations that only need giveaways rather than multi-step referral programs, the narrower scope can simplify operations. It also helps standardize how winners are selected across campaigns.
Limited campaign customization depth
Compared with broader sweepstakes platforms, Pickaw appears more focused on lightweight giveaways than highly customized landing pages and multi-stage campaign flows. Teams needing extensive branding control, complex rules, or multiple entry methods may find constraints. This can matter for regulated promotions or enterprise brand standards.
Fewer advanced marketing integrations
Pickaw is not positioned as a full marketing suite, so integration depth with CRM, email marketing, and analytics stacks may be limited or require manual steps. Organizations that need automated lead routing, segmentation, and lifecycle messaging may need additional tools. This increases operational overhead for larger programs.
Unclear enterprise governance features
Publicly available information is limited on enterprise controls such as role-based access, audit logs, SSO, data residency, and formal compliance documentation. Larger teams often require these capabilities to manage risk and internal approvals. Buyers may need to validate governance and security features during procurement.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Hobbyist | $12 per month (monthly) / $10 per month (billed $120 yearly) | 1 social account; 2 contests/month; up to 3,000 participant entries per contest; up to 5 winners/contest; 3 months data storage; Standard support. |
| Advanced | $60 per month (monthly) / $50 per month (billed $600 yearly) | 1 social account; 4 contests/month; unlimited participant entries; up to 10 winners/contest; 6 months data storage; Standard support. |
| Professional | $120 per month (monthly) / $100 per month (billed $1,200 yearly) | 2 social accounts; 8 contests/month; unlimited participant entries; up to 20 winners/contest; 1 year data storage; Premium support; on-demand advanced features. |
Additional / on-demand items (listed on official site):
- Additional social accounts: 30€ / 50€ (listed as additional-account pricing on the site).
- Additional team members: 25€ each.
- Business / Enterprise: "On demand" / custom (contact sales).
Notes: Prices shown on Pickaw's official pricing page include both monthly and yearly (annual billing) rates; annual billing shows 2 months free compared to monthly.
