Infobip
Transactional email software
Chatbots software
Communication platform as a Service (cPaaS) platforms
Conversational intelligence software
WhatsApp marketing software
RCS business messaging software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Banking and insurance
- Retail and wholesale
- Transportation and logistics
What is Infobip
Infobip is a communications platform-as-a-service (cPaaS) that provides APIs and applications for sending and orchestrating customer communications across channels such as SMS, WhatsApp, email, voice, and RCS. It is used by product, engineering, and customer engagement teams to support use cases like authentication/OTP, notifications, customer support messaging, and marketing campaigns. The platform combines messaging connectivity with tools for building chatbots/flows and managing customer conversations, alongside analytics and reporting features. Infobip also offers carrier connectivity and routing capabilities that support global message delivery.
Broad omnichannel messaging coverage
Infobip supports multiple messaging channels from a single platform, including SMS, WhatsApp, email, voice, and RCS. This helps organizations standardize integrations and orchestration across channels rather than managing separate point tools. It is well-suited to teams that need both transactional messaging and conversational interactions in the same environment.
Developer-friendly APIs and tooling
The product provides APIs and SDKs designed for embedding messaging into applications and workflows. It supports common cPaaS patterns such as OTP/2FA, message templates, delivery reporting, and webhook-based event handling. This makes it practical for engineering-led implementations where messaging is part of core product functionality.
Built-in conversational capabilities
Infobip includes tools for building and managing chatbots and conversational flows, which can reduce reliance on separate chatbot software for basic automation. It also provides conversation management features that support agent handoff and multi-channel customer interactions. These capabilities align with organizations that want to combine messaging delivery with conversational experiences and reporting.
Complexity for smaller teams
Because Infobip spans many channels and use cases, configuration and governance can be more involved than single-purpose email or campaign tools. Teams may need dedicated technical resources to implement, monitor, and optimize integrations. For simpler needs (e.g., only transactional email), the platform can be more than required.
Pricing can be usage-dependent
Costs typically depend on message volume, channels used, and regional routing, which can make budgeting less predictable. Organizations may need careful monitoring to avoid unexpected spend during spikes in traffic or campaign activity. This is a common consideration for cPaaS platforms compared with fixed-tier marketing tools.
Channel-specific constraints apply
Capabilities on channels like WhatsApp and RCS are subject to third-party policies, template rules, and regional availability. Some features and delivery performance depend on carrier and network conditions outside the vendor’s direct control. As a result, rollout planning often requires compliance review and country-by-country validation.
Plan & Pricing
Tiered (conversational modules) — official Infobip pricing (from infobip.com):
Moments (monthly subscription + message traffic)
| Plan | Price | Key features & notes |
|---|---|---|
| Start | From €49 / month (up to 4K Monthly Engaged Persons) | 1 communication channel + push & in-app; Flow, Broadcast, People core, Basic analytics, Events, Integrations, Forms; channel message costs billed separately. cite |
| Growth | From €99 / month (4K–100K Monthly Engaged Persons) | All channels, A/B testing, Send-time optimization, Standard insights, Custom events, Frequency capping, SFTP entry. cite |
| Enterprise | From €1,499 / month (100K+ Monthly Engaged Persons) | All channels, Segmentation, Custom analytics dashboard; custom enterprise packages available. cite |
Answers (chatbot platform — monthly subscription + traffic)
| Plan | Price | Key features & notes |
|---|---|---|
| Start | From €0 / month (Up to 1K Monthly Active Sessions) | 1 channel + 1 active chatbot; drag-and-drop editor, rule-based chatbot, testing, People (CDP), Broadcast, Basic analytics; channel message costs billed separately. cite |
| Mid / Advanced | From €0 / month (5K–30K Monthly Active Sessions; 5 active chatbots) | Coding element, Advanced analytics, Call API, Webhooks, Predefined attributes. cite |
| Enterprise | From €0 / month (30K+ MAS; Unlimited chatbots) | GenAI training data, AI chatbots, NER attributes, Custom analytics, Custom templates. cite |
Conversations (cloud contact center — per-seat subscription + traffic)
| Plan / Tier | Price | Key features & notes |
|---|---|---|
| Start / Basic tiers | From €0 / per seat | Shared inbox, 1 queue, agent auto-assignment, working hours, basic analytics, People core; channel message costs billed separately. cite |
| Advanced / Pro tiers | From €0 / per seat | Unlimited queues, automation, SLAs, routing rules, People advanced features, mobile app. cite |
| Enterprise / AI tiers | From €0 / per seat | GenAI agent companion, suggested replies, conversation summary, translation, advanced KB, custom analytics. cite |
Usage-based (programmable channels / CPaaS) — pay-as-you-go (official channel pages & calculators): Pricing model: Pay-as-you-go (per message / per conversation / per minute depending on channel). Infobip displays country/destination-based rates and provides per-channel calculators (SMS, WhatsApp, RCS, Email, Voice, Viber). Prices vary by destination, carrier, message type and volume; exact rates shown in calculators or Portal. cite
Free tier / trial (channel-specific):
- WhatsApp: New Infobip users receive a 60-day free trial with a shared sender and 100 free WhatsApp conversations (trial limitations apply). Additionally, WhatsApp Business Platform pricing includes the first 1,000 service (user-initiated) conversations per registered WhatsApp Business Account free every month (per WhatsApp rules). cite
Example costs (taken directly from Infobip channel pages / add-ons):
- Voice add-ons: Recording €0.0021 per minute; Recording storage €0.000048 per MB/month; Conferences €0.0016 per participant per minute; Speech transcription €0.0402 per minute. (Examples — destination-independent add-on prices shown on Infobip Voice pricing page). cite
Discounts / commitments:
- Per-channel pages note volume/commitment discounts and minimum monthly commitment fees in some channels (e.g., Viber minimal monthly commitment per active sender in certain destinations). For large-volume or enterprise needs Infobip offers custom enterprise packages and recommended contacting sales. cite
Notes & limitations (official-site constraints):
- Many channel message rates are destination- and carrier-specific and are provided through Infobip’s per-channel calculators or in the Portal; per-message unit prices for SMS/WhatsApp/RCS vary by country and are not listed as a single global rate on public pages. For per-country/per-network exact rates Infobip requires the calculator or Portal view. cite
Seller details
Infobip Ltd.
Vodnjan, Croatia
2006
Private
https://www.infobip.com
https://x.com/infobip
https://www.linkedin.com/company/infobip/
