Dub
Affiliate marketing software
URL shortener
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25 per month
Free Trial unavailable
Free version
Small
Medium
Large
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What is Dub
Dub is a link management and URL shortener platform used to create branded short links, route traffic, and measure link performance. It targets marketing, growth, and product teams that need consistent tracking across campaigns, channels, and partners. The product emphasizes branded domains, link-level analytics, and programmatic workflows (for example via APIs) to support attribution and reporting needs.
Link analytics and attribution
The platform provides performance analytics at the link level, which supports campaign measurement and basic attribution workflows. Teams can compare traffic and conversion outcomes across different links and placements. This is useful when a full partner network or end-to-end affiliate suite is not required.
Branded links and domains
Dub supports branded short links, typically using custom domains, to keep campaign URLs consistent across channels. This helps teams standardize naming conventions and link governance across marketing and partner use cases. Branded links also make it easier to manage redirects and update destinations without changing published URLs.
Automation via API workflows
Dub is designed to fit into automated workflows, including programmatic link creation and management. This can reduce manual work for teams running many campaigns or maintaining links across multiple properties. API-driven operations also help integrate link tracking into internal tools and data pipelines.
Not a full affiliate suite
As a URL shortener and link management tool, Dub does not typically provide the full set of affiliate program capabilities found in dedicated affiliate platforms. Common gaps can include partner recruitment marketplaces, contract management, and built-in partner payout processing. Organizations running large partner ecosystems may need additional systems.
Limited partner lifecycle features
Affiliate-focused products often include partner onboarding, tiering, incentives, and partner portals as first-class features. Dub’s core is link creation and tracking, so partner lifecycle management may require external tooling. This can increase operational overhead for teams managing many partners.
Attribution depth may vary
Link-based tracking can be sensitive to cross-device behavior, cookie restrictions, and multi-touch attribution requirements. Companies needing advanced attribution models, fraud controls, or network-grade compliance tooling may find link analytics insufficient on its own. Additional analytics or attribution infrastructure may be required for rigorous reporting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — Free forever | 1K tracked clicks/month; 25 new links/month; 1 user; Real-time analytics; API access; AI assistant; 3 custom domains; UTM templates; 30-day analytics retention; Basic support. (Listed on Dub pricing page.) |
| Pro | $25 per month (billed yearly — Save 17%) | 50K tracked clicks/month; 1K new links/month; 1-year analytics retention; Advanced link features (link folders, deep links); Free .link domain; 10 custom domains; 3 users; API access. |
| Business | $75 per month (billed yearly — Save 17%) | 250K tracked clicks/month; 10K new links/month; 3-year analytics retention; Conversion tracking; A/B testing; Customer insights; Event webhooks; Includes Dub Partners (basic partner payouts up to $2.5K/mo). |
| Advanced | $250 per month (billed yearly — Save 17%) | 1M tracked clicks/month; 50K new links/month; 5-year analytics retention; Priority Slack support; White‑labeling support; Partners API; Includes Dub Partners (partner payouts up to $15K/mo). |
| Enterprise | Custom pricing | Tailored pricing for large organizations & governments; Unlimited tracked clicks & links; Unlimited analytics retention; SSO/SAML; Audit logs; Custom SLA; Contact sales / get a demo. |
Notes: Pricing and feature details sourced from Dub's official pricing pages (Dub Links & Dub Partners) and Dub blog content on dub.co. The site explicitly lists a permanently free tier. The Dub blog (on dub.co) states Dub does not offer a free trial for standard plans but mentions a 30-day money-back guarantee; Enterprise offers demos/enterprise trials.
