Askable
Consumer video feedback software
User research tools
User research repositories
Survey software
Conversational AI survey platforms
Consumer insights platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Askable
Askable is a user research platform that helps teams recruit participants, schedule and manage research sessions, and run studies such as interviews and surveys. It is used by product, UX, and insights teams to coordinate research operations and access participant panels. The product emphasizes participant recruitment and research logistics alongside study management workflows, rather than focusing only on moderated/unmoderated testing execution.
Participant recruitment and panel access
Askable provides workflows to source and manage research participants, which reduces manual recruiting effort compared with general-purpose survey tools. It supports screening and coordination steps that are common in qualitative research operations. This makes it suitable for teams that run recurring studies and need repeatable recruitment processes.
Research operations workflow support
The platform focuses on operational tasks such as scheduling, participant management, and study administration. These capabilities help standardize how research requests are handled across teams. Compared with tools centered primarily on video capture, Askable is oriented toward end-to-end research coordination.
Multi-method study enablement
Askable supports running different research approaches (for example, interviews and surveys) under a single operational umbrella. This can help teams keep recruitment, communications, and study tracking consistent across methods. It is useful when research programs mix qualitative sessions with quantitative follow-ups.
Repository depth may be limited
Askable is primarily positioned around research operations and participant logistics rather than deep synthesis and knowledge management. Teams that need advanced tagging, evidence linking, and long-term insight governance may require a dedicated research repository alongside it. This can add process overhead and additional licensing.
Not a dedicated video feedback tool
For programs that rely heavily on asynchronous video responses and video-centric analysis, Askable may not provide the same depth as products built specifically for video feedback. Teams may need separate tooling for collecting and analyzing large volumes of video submissions. This can fragment the workflow across systems.
Conversational AI survey capabilities unclear
While it can support surveys, the extent of conversational AI-driven survey design, adaptive questioning, or automated probing is not clearly standardized across deployments. Organizations seeking chatbot-style survey experiences may need to validate these capabilities in a trial. Gaps here can limit use for conversational survey programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro | Custom — contact Askable / Book a demo (no public list price) | Core platform features: recruit, conduct, analyse, report, share insights; Project Delivery with Askable’s AI Moderator and Certified Researcher; custom/niche participant recruitment; Insight Streams; Dedicated Customer Support Manager; security & compliance support; live chat support. |
| Enterprise | Custom — contact Askable / Contact sales | Includes everything in Pro plus: Enterprise SSO, global redaction from transcripts, custom domain authentication, dedicated support, usage analytics & reporting, custom contract & invoicing, change management, access to beta features. |
Usage-based (credits) — labeled/usage format: Pricing model: Credits (pay-as-you-go or bulk credit purchases) Free tier/trial / promotions: New User Feedback Program: 400 free credits for new users (lasts 30 days; limited spots). Referral rewards: 500 credits (noted on site as "valued at $925"). How credits work / examples: Credits bundle recruitment fees, participant incentives, admin and platform costs. Examples listed on the official site: Askable Sessions = 5 credits per participant; 1 remote interview = 80 credits; 1 online task = 20 credits. Bulk credit purchases offer discounts; credits have expiry rules documented by Askable. Notes & limitations: Public site shows no public list prices for Pro/Enterprise tiers — pricing is quoted via demo/contact sales. Many study-level costs are shown as credit amounts within the platform; clients can pay-as-you-go or buy bulk credits.
Seller details
Askable Pty Ltd
Private
https://www.askable.com/
https://x.com/askable
https://www.linkedin.com/company/askable/
