Great Question
User research tools
User research repositories
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Great Question and its alternatives fit your requirements.
$49 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Arts, entertainment, and recreation
- Professional services (engineering, legal, consulting, etc.)
What is Great Question
Great Question is a user research operations platform that helps product and UX teams recruit participants, schedule and manage studies, and centralize research artifacts. It supports building participant panels, sending incentives, and coordinating research workflows across teams. The product also includes a repository layer for storing and organizing research notes, recordings, and insights, with integrations to common product and collaboration tools.
End-to-end research operations
Great Question combines participant recruitment, panel management, scheduling, and incentive handling in one system. This reduces reliance on separate tools and manual spreadsheets for research ops tasks. It fits teams that run recurring interviews and need repeatable workflows across multiple studies.
Participant panel and CRM
The platform maintains a participant database with attributes and history that can be reused for future studies. This supports faster targeting and reduces repeated outreach effort. It is particularly useful for teams that want to build an owned research panel rather than sourcing participants ad hoc for each project.
Repository for research artifacts
Great Question provides a centralized place to store and organize research materials such as notes, recordings, and outputs. This helps teams make prior research discoverable and reduces duplicated studies. It supports cross-functional access patterns where product, design, and research stakeholders need to find past learnings.
Repository depth may vary
Teams that need advanced qualitative analysis features (for example, complex coding workflows, deep transcript analysis, or highly configurable insight reporting) may find the repository capabilities less specialized than dedicated research repository products. Some organizations may still export data to other systems for deeper synthesis. Fit depends on how much analysis is expected to happen inside the tool versus in external workflows.
Best fit for mature teams
The product’s value increases when a team runs frequent studies and can standardize recruitment and incentive processes. Smaller teams with occasional research may not use enough of the workflow and panel features to justify adoption. Implementation effort (process design, templates, permissions, and integrations) can be non-trivial for organizations starting from scratch.
Sourcing coverage depends on needs
If a team requires large-scale, global, or highly specialized respondent sourcing, they may need additional recruitment channels beyond an owned panel approach. Some use cases require external sample providers or broader marketplace-style sourcing. This can add operational complexity when studies span many regions or niche personas.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Solo (solo plan) | $49 per month | Solo / single-creator plan; includes unlimited projects, up to 5,000 customers in your panel and up to 20 hours of transcription per month; free observer seats available. (Official site mentions solo plans start at $49/mo.) |
| Self-service | $99 per user/month (monthly) or $82.50 per user/month (billed annually) — after a 14-day free trial | Team-oriented self-service tier; billed per user, includes core platform features for running studies, recruitment, repository, and AI-assisted synthesis. 14-day trial available. |
| Enterprise | Custom pricing | Enterprise-grade features (higher panel limits, SSO, dedicated support, compliance and security controls); contact sales for pricing. |
Pay-as-you-go (recruitment credits): Pricing model: Pay-as-you-go Free tier/trial: N/A Example costs: Consumer (B2C) Moderated – $47 per completed participant; Professional (B2B) Moderated – $93 per completed participant; Consumer (B2C) Unmoderated – $31 per completed participant; Professional (B2B) Unmoderated – $62 per completed participant. (Costs listed on Great Question help/docs for external recruitment / Respondent / User Interviews integrations.) Discount options: Enterprise/volume discounts available; contact sales.
Seller details
Great Question, Inc.
Private
https://greatquestion.co
https://x.com/greatquestionco
https://www.linkedin.com/company/great-question/
