Ethnio
User research tools
Experience management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Ethnio and its alternatives fit your requirements.
$12 per seat per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Arts, entertainment, and recreation
- Education and training
What is Ethnio
Ethnio is a user research recruiting and screening tool used to find and schedule participants for interviews and usability studies. Teams deploy intercepts on websites or in products to capture potential participants, qualify them with screeners, and manage incentives and scheduling. It is typically used by UX researchers, product teams, and agencies that need lightweight recruiting workflows without running full survey programs. The product is best known for website intercept-based recruiting and integrations that support common research operations tasks.
Intercept-based participant recruiting
Ethnio supports recruiting directly from live website traffic using intercepts, which helps teams reach users in context. This approach can reduce reliance on external panels for certain studies. It is well-suited to quick-turn recruiting for usability tests and interviews. For teams with steady product traffic, it can provide a repeatable pipeline of candidates.
Built-in screeners and workflows
The product includes screeners to qualify participants before they enter the study pipeline. It supports common research-ops steps such as collecting contact details, managing participant lists, and coordinating outreach. These features help standardize recruiting across multiple studies. It can be easier to operationalize than assembling separate forms and spreadsheets.
Research operations integrations
Ethnio is designed to connect recruiting with downstream logistics such as scheduling and incentive handling through integrations and workflow support. This reduces manual handoffs between tools used by researchers and coordinators. It can fit into existing research stacks where teams already use dedicated scheduling or communication tools. The focus stays on recruiting and participant management rather than broad experience management.
Limited XM program breadth
Compared with experience management suites, Ethnio is not designed to run organization-wide feedback programs across multiple channels. It focuses on recruiting and study logistics rather than enterprise survey governance, advanced analytics, or closed-loop case management. Teams needing end-to-end XM capabilities typically require additional systems. As a result, it may not satisfy stakeholders looking for a single platform for CX/EX measurement.
Depends on traffic and targeting
Intercept recruiting works best when the website or product has sufficient and relevant traffic. Low-traffic properties or niche audiences may yield slow recruiting or require supplemental sourcing methods. Targeting the right segments can also require coordination with analytics or engineering to place intercepts appropriately. This can introduce variability in recruiting speed across studies.
Not a research repository
Ethnio is primarily a recruiting and participant management tool rather than a qualitative analysis or insight repository. Teams that need transcription management, coding, synthesis, and searchable research libraries typically use separate tools. This can increase tool sprawl and integration work. It is less suitable as the central system of record for research findings.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Individual | $12 per seat/month (monthly); 20% off when billed annually | 1 seat; Unlimited screeners & studies; 500 responses/month; 24/7 Help Center; Free trial (no credit card required) |
| Pro | $82 per seat/month (monthly); 20% off when billed annually | 2–6 seats; Localization & global incentives; Centralized consent; Support & training with 4-hour SLA; 10,000 responses/month; Free trial |
| Enterprise | Custom (contact sales) | 7+ seats; Pool with unlimited participants; Dedicated CSM, Slack & Zoom; SSO / third‑party risk assessments; 30,000+ responses/month or more |
Seller details
Ethnio (company information not reliably verifiable from provided context)
Unsure
Unsure
https://ethn.io/
