Whaly
Sales analytics software
Marketing analytics software
Analytics platforms
Embedded business intelligence software
Business intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
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What is Whaly
Whaly is an analytics platform that connects to common business data sources and provides a semantic layer, metrics definitions, and dashboards for self-service reporting. It is used by data, operations, sales, and marketing teams to standardize KPIs and monitor performance across tools such as CRMs, ad platforms, and data warehouses. The product emphasizes governed metrics (single definitions of truth), reusable data models, and sharing analytics with business users through dashboards and embedded views.
Governed metrics and semantic layer
Whaly supports centralized KPI definitions so teams can reuse consistent metrics across dashboards and reports. This reduces discrepancies that often occur when different teams calculate pipeline, revenue, or campaign performance differently. A semantic layer approach can also simplify analysis for non-technical users by abstracting underlying tables and joins.
Connects across business data
Whaly is designed to pull data from multiple operational systems and/or a data warehouse to create cross-functional reporting. This is useful when sales and marketing analytics require combining CRM activity, product usage, and spend data. It helps teams avoid exporting spreadsheets from each tool and reconciling numbers manually.
Dashboards plus embedded analytics
Whaly provides dashboards for internal stakeholders and supports sharing analytics in a way that can be embedded into other internal tools or portals. This fits organizations that want to distribute curated metrics to sales and marketing teams without granting broad access to the underlying data stack. Embedded delivery can reduce context switching compared with standalone BI usage.
Not a CRM or MAP
Whaly focuses on analytics rather than core sales execution or marketing automation workflows. Teams still need a separate system for lead management, deal tracking, sequences, and campaign orchestration. Buyers expecting an all-in-one sales platform may find the scope narrower than sales-focused suites.
Depends on data readiness
Value depends on having reliable source data and clear event/field definitions in connected systems. If CRM hygiene is poor or warehouse models are inconsistent, dashboards can surface conflicting results and require data cleanup work. Organizations without data engineering support may need additional effort to operationalize governed metrics.
Less mature enterprise controls
Compared with long-established BI suites, smaller analytics platforms can have gaps in advanced governance, complex permissioning, and large-scale administration. Some organizations may require features like fine-grained row-level security, extensive audit logging, or complex deployment options. Buyers should validate these controls against internal compliance requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Start | Contact sales / Get a quote (no public list price) | 1 Builder seat; 2 Standard seats; Free Viewer seats; 1 Data Warehouse connection; 12h free processing hours / month; Free initial data load, then $2 per processing hour; Embedded analytics; Standard support (48h); 30-day free Proof of Concept |
| Basic | Contact sales / Get a quote (no public list price) | 3 Builder seats; 5 Standard seats; Free Viewer seats; 1 Data Warehouse connection; 24h free processing hours / month; Standard governance; Standard security; Priority support (24h); 30-day free Proof of Concept |
| Scale | Contact sales / Get a quote (no public list price) | 7 Builder seats; 12 Standard seats; Free Viewer seats; 1 Data Warehouse connection; 72h free ETL processing hours / month; Advanced governance; Advanced security; Advanced support (12h); 30-day free Proof of Concept |
| Enterprise | Custom pricing / Contact sales | Custom plan: multiple Data Warehouse connections; custom connector development; all advanced security add-ons; Premium support (1h); 30-day free Proof of Concept |
